Mudra Max adds Onward Mobility to its kitty

Onward Mobility, a leading mobile software in India, has chosen Mudra Max to take charge of its media duties.

by Preeti Hoon
Published - May 11, 2010 10:11 AM Updated: May 11, 2010 10:11 AM
Mudra Max adds Onward Mobility to its kitty

Onward Mobility, a leading mobile software in India, has chosen Mudra Max to take charge of its media duties.

Speaking on the account win, Stephen Gonsalves, Associate Vice-President, Mudra Max Media, said, “Mudra Max has done some great work in the past. Even our recent campaigns like the Reliance Net Connect campaign have created enough buzz in the industry. I believe Onward Mobility chose us because we are the best and fully capable of meeting and perhaps, surpassing their expectations.”

Gonsalves added, “Work on Onward Mobility has already started. All I can say is that people can expect another great campaign from Mudra Max.”

On the expectations of Onward Mobility from the agency, he said, “Traditionally, Mudra Max has been associated with quality work. The work that we have done in the past has not only found appreciation from different quarters, but has also made significant contribution to the business of our clients. The expectations of Onward Mobility from us are no different. Mudra Max is known to be the best buying agency in the industry and Onward Mobility looks at us as an agency capable of giving them the best media plan deliveries.”

On handing the media duties to Mudra Max, Ajay Menon, Co-founder, Onward Mobility, said, “As a partner to our growth, we were looking for a media agency that has a proven track record of delivering results across multiple media. Mudra Max, one of India’s largest integrated communications agencies, fit the bill perfectly both in terms of scale and their presence in diverse media spaces. We were also impressed by their ability to deliver strategic media solutions, coupled with high cost efficiencies.”

Elated by the decision, LS Krishnan, President, Mudra Max Media, commented, “We are delighted in winning this new age category business. We will ensure that Onward Mobility is a visible brand amongst its TG in the most effective manner through our various ATL and BTL in-house capabilities.”

Onward Mobility has an all India presence across 10,000 outlets and is a major provider of mobile phone applications under the brand name ‘Mobi’. Mudra Max is a part of the Mudra Group and provides multi-specialty expertise to help build brands in the age of convergence.

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