MTR Foods celebrates World Idli day with consumers
A 360-degree marketing campaign was launched to mark the occasion
Published - 03-April-2019
MTR Foods Pvt. Ltd. celebrated World Idli Day with a unique 360-degree campaign. Through the activation, MTR Foods reached out to over 11000 customers across Bangalore with surprise hampers containing the popular Rava Idli Mix. An accompanying digital campaign was live across social media platforms including Facebook, Twitter and Instagram and reached 50 lakh consumers and engaged with more than two lakh potential customers.
Speaking on the campaign, Sunay Bhasin, Chief Marketing Officer, MTR Foods, said, “Idli is the most popular breakfast dish across India irrespective of age, city and community. We leveraged World Idli Day to showcase the versatility of this humble dish by sending consumers surprise hampers of our convenient idli mixes. Being the pioneers of the Indian breakfast mixes, we are really delighted to celebrate World Idli Day with our customers and hope that they enjoyed making idlis today.”
For the World Idli Day, MTR Foods spruced up consumer’s healthy breakfast experience by adding a fun-filled engagement. The company invited consumers to participate in a tongue twister digital campaign and get an opportunity to win exciting MTR Foods Rava Idli hamper. The challenge was to say the statement ‘Wow Idli, Khao Idli, Khao Idli, Wow Idli’ continuously without errors. The person to say it highest number of times in the best possible way would be the adjudged the winner.
In addition to online campaign, MTR Foods also collaborated with a leading daily grocery delivery app, to give a surprise idli hamper to 11000 subscribers in Bangalore. The company also gave out the hampers at their Namma MTR stores across the city.