MAA Foundation hosts the 37th Ayaz Peerbhoy Memorial Lecture.

The lecture was delivered by distinguished guest speaker, Mr. Jitu Virwani, Chairman and Managing Director, Embassy Group.

exchange4media News Service 09-February-2018

Peerbhoy Memorial Lecture 2018
The MAA Foundation and The Ad Club Bangalore successfully hosted one of the most awaited calendar events of the advertising industry – The Annual Ayaz Peerbhoy Memorial Lecture (APML), at the ITC Windsor, Bangalore, on 31st January 2018.

The memorial lecture, now in its 37th year, was delivered by eminent guest speaker, Mr. Jitu Virwani, Chairman and Managing Director, Embassy Group, who addressed a large audience with his illuminating talk and shared interesting pearls of wisdom and experience from his corporate journey since the tender age of 19.

The talk traced the seasoned and savvy entrepreneur’s journey from the time he entered the property development business in 1985, to his position as one of the visionary leaders of the industry as it stands today. His down-to-earth and frank discussion, though peppered with witty anecdotes, told the story of how one can turn every setback on its head to reveal true opportunity, provided they have the grit to persevere.

Started in 1980 by MAA Group Chairman Mr. Bunty Peerbhoy in memory of his late father Mr. Ayaz Peerbhoy – who is remembered to this day for his notable contribution to the advertising world – the event has over the years gained prominence for its thought-provoking and insightful discussions, and has emerged as an excellent platform for networking and knowledge-sharing in the industry.

Several well-known names such as Gurcharan Das of Procter & Gamble, Subhas Ghosal of Contract Advt Agency, Charles D Peebler Jr, Chief Executive Officer, Bozell Worldwide, R Gopalakrishnan, Executive Director, Tata Sons Ltd., Rakesh Mohan, Deputy Governor, Reserve Bank of India, Harsh C Mariwala, CMD, Marico Ltd., and Kiran Mazumdar-Shaw, Chairman, Biocon, have addressed the event in the past and delivered informative sessions on key industry subjects.

Says Mr. Bunty Peerbhoy, “Over the past 37 years, the APML has had the fortune to be graced by distinguished speakers from both India and abroad. This year, we had the pleasure of learning about the growth of one of the most prestigious brands in the real estate development industry through the eyes of Mr. Jitu Virwani, who has successfully navigated the company through some of its most trying as well as exciting phases. At the MAA Foundation, we’re continually aiming to break glass ceilings and set the course for industrial disruptions and path-breaking trends.”
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Britannia Marie Gold's campaign inspires homemakers to 'Be More'

Britannia and J Walter Thompson have produced a digital film that inspires every homemaker in India to realise their untapped potential and take that first step towards doing more and being more

exchange4media Staff 4 hours ago

BritanniaMarieGold

As homemakers are shifting mindsets and searching for more outside of household obligations, Marie Gold looked to dig deeper.Britannia’s Marie Gold biscuit, a classic favorite, promises to be the fuel for everyday athletes – homemakers.

Britannia and J Walter Thompson have produced a digital film that inspires every homemaker in India to realise their untapped potential and take that first step towards doing more and being more.

The film interviews four homemakers from different walks of life along with their families. The family members were first asked how they like to spend their holidays and after which the same question was asked to the homemakers. The content piece moves slowly into homemakers describing their unfulfilled aspirations and the families reacting to it almost in awe.

Campaign video:

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Twitter India launches #PowerOf18 initiative for youth civic engagement

The campaign launch is marked by an emoji activated by the #PowerOf18 hashtag

exchange4media Staff 8 hours ago

Twitter

Voting rights emerged as the top response when asked what people would consider the power of turning 18 years old, according to a new survey from Twitter India. With this empowering insight, Twitter is launching a social initiative called #PowerOf18 aimed at encouraging the youth of India to contribute to public debate and participate in civic engagement in the upcoming election season.

Supported by Twitter’s mission to serve the public conversation, the initiative was launched by Jack Dorsey, CEO & Co-Founder, Twitter and Maya Hari, Vice-President & Managing Director, Asia Pacific, Twitter in a Townhall chat with the students of IIT Delhi. The campaign launch is marked by an emoji activated by the #PowerOf18 hashtag.

The research conducted with over 3,600 respondents aged 18 - 30-year-olds, comprising Twitter and non-Twitter users, focused on people’s attitude in India in shaping the political and social environment.

The survey found an overwhelming 94% of respondents indicating that they would vote in the upcoming elections. 87% of Indians surveyed believe that voting makes you a responsible citizen and more than half (53%) are voting because they want to make a difference.

The study also pointed to the rising importance of social media for information consumption. Fifty-seven per cent of youth surveyed would turn to social media to find out what’s happening in India and around the world, a percentage higher than all other mediums including newspapers. Sixty-nine per cent of Twitter users surveyed always stay up to date with political news and events versus 44% of non-Twitter users. Additionally, the survey found Twitter users more engaged in civic discussion versus non-Twitter users. Fifty-nine per cent of Twitter users actively engage with and raise concerns to the government on issues that affect them or their community versus 37% of non-Twitter users.

Two in three Indian Twitter users believe that they are contributing to the public debate by posting on Twitter. In relation, Twitter India aims to encourage the youth of India with #PowerOf18 to leverage the platform for public conversation and vote for the future they seek.

As part of the initiative, Twitter is kickstarting the initiative with an online video series on @TwitterIndia featuring young personalities across India such as Indian singer Jassie Gill (@JassieGill), Indian boxer Nikhat Zareen (@Nikhat_Zareen), writer, poet and #MeTooIndia voice Mahima Kukreja (@AGirlOfHerWords), sharing about their inspirations and their view of #PowerOf18. Twitter seeks to work with more like-minded partners and personalities to create awareness of the importance of voting.

Announcing the initiative at IIT Delhi today, Maya Hari, Vice-President & Managing Director, Asia Pacific, Twitter said, “Our philanthropic mission is to make the world a better place by harnessing the positive power of Twitter. Our company embraces this mission by focusing our support where we can make the greatest impact. Today, we launch #PowerOf18 to encourage the youth of India in taking your place as changemakers and join the most important public conversation for the country - the state and national elections.” The #PowerOf18 campaign launch at IIT Delhi concluded with a Q&A round where students had the opportunity to submit their questions to Jack with #PowerOf18.

Several questions focused around Twitter’s role in shaping society and culture, youth activism, upcoming general elections and the importance of voting were raised during the Townhall at IIT Delhi

Twitter will be fuelling #PowerOf18 conversations through @TwitterIndia as part of this initiative. #PowerOf18 will serve as a resource for all young Indians to find more information about the elections, support social causes they are passionate about, and join the public conversation. The platform aims to engage more young people in India to contribute to public debate and work with like-minded partners that share the same objective of encouraging civic engagement among the youth. The nationwide survey was conducted with 3,622 youth respondents from India between 24 September - 19 October 2018. The survey methodology qualifies the respondents as minimally secondary literate, aged between 18 - 30 years old. Follow #PowerOf18 and @TwitterIndia to be a part of the conversation and community.

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BookMyShow and BBH celebrate Cirque du Soleil Bazzar in India with new ad film

The digital ad film brings to life the essence of this spectacle with hand-drawn illustrations and slam poetry

exchange4media Staff 6 days ago

Cirquedusoleilbazzar

BookMyShow and BBH India have teamed up to welcome Bazzar, the newest original production of the live entertainment leader Cirque du Soleil, to India with a new digital ad film.

The digital ad film brings to life the essence of this spectacle with hand-drawn illustrations and slam poetry. The result is a ‘trippy’ film that will blow your mind.

Speaking on the association, Marzdi Kalianiwala, SVP- Marketing and Business Intelligence, BookMyShow said, “Cirque du Soleil Bazzar is about infinite creativity that they bring alive through their unbelievable performances. This immersive theatrical experience is a brilliant mix of state-of-the-art costumes, captivating music and impressive staging which is something that has never been seen before in India. We wanted to bring alive this creativity through an innovative digital ad film while staying true to the nature of the show.”

Russell Barrett, Chief Creative Officer & Managing Partner, BBH India added, “Cirque du Soleil Bazzar, is a mind-blowing entertainment extravaganza and we needed to communicate that in an animation film. Nothing can equal the brilliance of actually catching a show, but we wanted to capture how people who watch the show would feel, or describe it. The slam voiceover helped in creating the mood and gives the film a unique Big Top announcement feel.”

Video:

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Kerala gears up for the Great Kerala Shopping Utsav

The Great Kerala Shopping Utsav will start on November 15 and close on December 16

exchange4media Staff 1 week ago

GKSULogoRelease

Adding another first to Kerala’s long list of unique achievements, all the media companies in the state have decided to come together and create a new shopping season: the Great Kerala Shopping Utsav. This is unprecedented—never has all the media houses of a state come together for an exercise like this anywhere in the country.

The Great Kerala Shopping Utsav will start on November 15 and close on December 16. lucky shoppers get to win prizes worth Rs 4 crore, ranging from a flat worth Rs 1 crore to more than 750 daily prizes, including gift vouchers, gift hampers and appliances.

As shopping spurs economic activity, this is the best way to rebuild Kerala, which witnessed floods in August. The GKSU aims to change sentiments of the people to positive and festive feelings. Nothing like a shopping festival to achieve that.

GKSU and its objectives:

The media companies in Kerala will use all the media vehicles to recreate the shopping festival. This gives yet another opportunity for Malayalis to enjoy the festive offers. This will surely help the business at large, as well as help the government of Kerala increase its tax revenues. More than anything, the GKSU endeavours to communicate to the whole world that it is business as usual in Kerala and to bring the cheer back to everyone who missed out on festive season offers during Onam in August. Many retailers and brands across the country are expected to come out with offers during this period.

The government, along with Kudumbashree, is facilitating a bank loan of Rs 1 lakh per person to those who have been affected by the floods. This is primarily to buy goods that have been lost during the floods. An amount close to Rs 1,000 crore is expected to come into Kerala market.

How does GKSU work?

The media houses will provide advertisement space worth Rs 25 crore in all our media platforms free of cost to promote GKSU. They will promote it through editorial columns as well.

The highlight of GKSU will be a mega raffle hosted by the media companies for the shoppers of GKSU. Every person who makes a purchase of Rs 1,000 and more during the period of GKSU from GST registered establishments can participate in the raffle, by sending a copy of the bill via WhatsApp to a specific number which will be announced soon.

The response message will contain a form to be filled with details like name, address, mobile number, bill number and amount. Lucky winners will be picked on a daily basis and could win prizes such as home appliances, gift cards, gift vouchers and gift hampers. The mega prize at the end of the raffle will be a flat worth Rs 1 crore.

GKSU Logo Release:

GKSU logo has been released by the Malayalam superstar Mammootty. While releasing the logo, he lauded the efforts taken by the media fraternity to revive the Kerala market. The Indian Newspaper Society (INS), Indian Broadcasting Foundation (IBF), Association of Radio Operators of India (AROI), Kerala Merchants Chamber of Commerce, Dealers Association of TV and Appliances (DATA), The Supermarkets Association of Kerala, and Retailers' Association of India have extended their support to this initiative.

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Jodi- Fun Unlimited returns to Vijay Television

The show is will be launched on November 4th, every Saturday and Sunday at 8.30 pm

exchange4media Staff 1 week ago

JodiFunUnlimited

Jodi is the popular dance show in Tamil television which is being aired on Vijay Television and it is now back bigger and better. The show is will be launched on November 4th, every Saturday and Sunday at 8.30 pm.

This time it is called Jodi Fun Unlimited, as the name suggests it is going to be dance, fun, and entertainment. The show will be hosted by anchor turned actor Rio and Bhavana.

Bhavana will be hosting this fun-filled show after a long gap. The show will have leaders, leading three pairs under them. The judging is wholly based on the audience and points will be given to the pair.

The leaders include Yaashika Anand, actor Mahath, anchor DD and Anchor Ma ka pa Anand. They were seen cheering and lauding their Jodis with encouraging comments.

These are the celebrity "Reel Jodis" who are going to shake their legs this season, Rhema- Ramar, Anila- Britto, Lokesh- Megna, Azeem- Shivani, Nandhini- Kureshi, Vishal- Sreethu, Monica- Amruth, Kumaran- Chithra, Gayathri- Shankarapandian, Uthra- Atheesh and Rakshan- Jaqulin.

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Zee Kannada to recognise and honour talent across the channel with Zee Kutumba Awards

The Zee Kutumba Awards 2018 will be telecast this weekend (3rd and 4th November) at 7:30 PM, only on Zee Kannada

exchange4media Staff 1 week ago

ZeeKannada

Transforming the Kannada television industry since 2006, Zee Kannada has grown by leaps and bounds for every Kannada household. Hosting this years’ Zee Kutumba Awards, Zee Kannada continues to celebrate the exemplary success and diverse talent from the channel, creating a platform to bring together the entire Zee Kannada family under one roof.

A memorable evening, with breath-taking performances, the Zee Kutumba Awards 2018 will be telecast this weekend (3rd and 4th November) at 7:30 PM, only on Zee Kannada.

The Zee Kutumba Awards 2018 brought together some of the most exceptional talent across all Zee Kannada’s properties with awards such as Best Amma, BestAppa, Best Magaḷu, Best Maga, Best Atte, Best Mava, Best Ajji, Best Sose, Best HiriyaSadhasiya, Best Child Star, Best Title Track, Best Editor and Best Cinematographer

The action-packed evening was hosted by the exuberant Anushree and the-all-time-favorite Master Anand, that witnessed sizzling performances by Ajay Rao, AshikaRanganath, Manvitha Harish, and all serial artists’ leads – Brahmagantu, Naagini, Yaare Nee Mohini, Jodi Hakki, Kamali, SubbalakshmiSamsara, and Shree Vishnu Dashavatara – for the Zee Kutumba theme song.

Actor Yash at the Zee Kutumba Awards 2018

Along with a special performance by Rajesh Krishnan and the Sa Re Ga Ma Pa Season 15 contestants for the following popular song tracks includingBhoomiBannadaBuguri, YaavaShilpi Kanda Kanasu, OndondeBachittaMaathu, HombaleHombale, YaareNeenuRoja, and SanthoshakkeHaaduSanthoshakke. Joining hands to honour and award Zee Kannada’s talent across various categories, the red carpet witnessed the who’s who of the channel including veteran actors Rama Krishna, Jayanthi, Ajay Rao, Sindhu Loknath, Bhavana Rao, Sanchari Vijay, Anup Bhandari, Loki, Vinod Prabhakar, Manvitha Harish, AroorJagdesh, Sharan; Chitra and Nilambari from Yaare Ne Mohini, Duttanna from Brahmaguntu, Appanna from Comedy Khiladigalu, Hyavadhana - the Director ofNaagini, Harur Jagdish - the Director of Jodi Hakki, Swapna Tara from Kamali, Chandrakala Mohan - Kamali Artist, S Narayan - Actor and Director, Shashank - Director.

The star-studded event witnessed celebrities wish Zee Kannada the very best of luck for the road ahead, while Janaki from Jodi Hakki, played by Chaithra Rao, taught the audience the relevance and necessity of humility, by narrating the story of her challenging childhood of being raised by a single mother and all the difficulties that come along with it. Rama from Jodi Hakki also expressed to the audience that he has never felt the absence of his real father due to the love and support received from his on-screen father. An old episode from Weekend with Ramesh was telecasted for the audience, where Yasbecomesynoh was seen promising himself to fulfill his dreams of becoming distinguished actor one day, and today, Yash has created a special place in every Kannadaiga’s heart. He gave the audience a reference of his soon-to-be-launched film, KGF.

Speaking on the account of Zee Kutumba Awards 2018, Raghavendra Hunsur, Business Head Zee Kannada said, "Over the last 12 years, Zee Kannada has become synonymous with every Kannadiga’s idea of ultimate entertainment. Taking pride in that, Zee Kannada aims to celebrate the talent that has helped shape Zee Kannada as the preferred entertainment destination across all age groups, at Zee Kutumba Awards 2018. While captivating our audiences at the ceremony with some enthralling performances by our stars, Zee Kannada also revealed a surprise unveiled by Yash, forever changing the ground of the Kannada television industry. Don’t forget to tune-in on 3rd and 4th November to see what’s in store from your most favorite entertainment channel!”

The most magnificent highlight of the show had actor Yash on-stage along with Zee Kannada’s Business Head, Raghavendra Hunsur unveiling a special surprise for the channel’s viewers.

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Radio Mango celebrates Kerala Piravi Dinam with “Shashi Tharoor Malayalam Medium” campaign

The campaign highlights the wealth of the native language and gives a chance for listeners to showcase their love for the language.

exchange4media Staff 1 week ago

ShashiTharoorMalayalam

November 1 is the day when Malayalees across the world celebrate as Kerala Piravi Dinam, which in Malayalam means "Birthday of Kerala".

On this occasion, Radio Mango 91.9 decided to celebrate with a weeklong programming innovation to showcase the wealth of the native language. To celebrate the occasion, the radio station has launched the 'Shashi Tharoor Malayalam Medium' campaign, with Shashi Tharoor, who is known for his tweets which send netizens in a frenzy, who will challenge listeners to guess the meaning of the Malayalam words featured in the campaign

The RJ led contest features heavy-duty words in the daily fabric and listeners will have to guess the meaning and send the correct answers to win prizes every day.

The campaign highlights the wealth of the native language and gives a chance for listeners to showcase their love for the language.

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The Times of India-Global Sports Show 2018 returns with 3rd edition

GSS 2018 aims to aid the creation of a sustainable sporting ecosystem in India through infrastructure development, investments in the sports sector and projecting India as an international sports hub

exchange4media Staff 1 week ago

GSS2018

The Times of India – Global Sports Show (GSS) 2018, one of the largest sporting events in India, is back with its third edition and will take place in December 2018 in Mumbai. Themed ‘Enhancing India’s Sports Ecosystem’, the show caters to a B2B, B2G as well as B2C segment and will bring together top brands, corporates, associations, federations, policy makers, sports management companies and leading stakeholders who are a part of the sports value chain, under one roof, to help India realize the dream of becoming a truly international sports nation with world-class infrastructure.

The comprehensive event comprises of exhibitor area, focused conferences, workshops and a live-action zone for sports enthusiasts to participate in sporting activities. As special features to GSS 2018, there will also be a dedicated Sports Start Up, Tech & Innovation Zone, Focused Hosted Buyer Meets and a Felicitation Ceremony to acknowledge the top contributors from the Sports Fraternity.

A congregation of top-tier speakers and advisories are expected to grace the occasion, including Prof. Boria Majumdar, Sports Journalist & Author, Abhinav Bindra, Former Indian Olympic Shooter, Rohan Bopanna, Indian Tennis Player, Niraj Bajaj, Promoter Director - Bajaj Group & Chairman & Managing Director of Mukand Limited, Shrinivas Dempo, Chairman & Managing Director, Dempo Group, Mohit Burman, Board of Director, Dabur, Dato’ Windsor John, General Secretary, Asian Football Confederation, Peer Niclas Naubert, Head of Global Marketing, Digital & Communications, Bundesliga International, Nicolas Evans, Group Leader Football Quality Programme, FIFA, and Andreas Kufner, Head of International Brand Management, FC Bayern to name a few. High profiled International Delegations representing sports and the business of sports from Argentina, Spain, Sri Lanka besides other countries are expected at the GSS.

GSS 2018 aims to aid the government’s vision to create a sustainable sporting ecosystem in India through infrastructure development, attracting investments in the sports sector and projecting India as an international sports centre. The sports sector in India has witnessed a number of recent developments, which have contributed to its significant growth.

The global sports market, comprising of infrastructure, events, training and manufacturing and retail of sports goods is estimated at INR37.8–44.2 lakh crore (USD600–700 billion), accounting for approximately 1 per cent of the global GDP. India’s performance at key international sports events, the 2016 Rio Olympics and the Commonwealth Games 2018 have further boosted the interest of the corporates as well as enthusiasts towards sports and sports personalities other than Cricket.

Further establishment of new leagues, in football, hockey and less established sports such as kabaddi are changing the face of sports. Players are getting a global stage to showcase their talent and viewers are getting the opportunity to get more involved in their favourite sports.

On the announcement of GSS 2018, Deepak Lamba, President, Times Strategic Solutions Limited said “There was a need for a dedicated all-encompassing event for Sports to catalyse the Khelo India movement of the government and to make India a global sports destination. Global Business Sports Show has, over the past two years, bridged that gap and has successfully drawn together leading sports figures, marketers and entrepreneurs to exchange ideas and network in an unprecedented environment and given a boost in the efforts. With GSS we aim to lay the foundation for cross-industry collaboration with the sports industry in an aim to reach global standards.”

GSS 2018 is a platform for the exchange of ideas, concepts, case studies and reflections that address sports industry local needs and global issues. The event aims to educate on the development of new skills of sports industry professionals and those who are eager to associate with sports and establishing specific insights into the role of sports in today’s business world.

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BHIVE launches zero brokerage office rental technology platform

BHIVE has expanded its offerings to bare shell and fully customised furnished office spaces

exchange4media Staff 1 week ago

bhive

BHIVE Workspace, one of the largest co-working space players of Bangalore, has announced a zero brokerage technology-driven office rental platform. In the soft launch stage itself the new platform on-boarded 4 lakh sq ft of property in a combination of co-working spaces, furnished office and bare shell rental model.

It is now leading the way in disrupting the office space leasing market by collecting detailed requirements from office space seekers and offers customised solutions.

With the platform model, BHIVE is expanding rapidly and aims to increase the gap with competitors significantly.

"We are excited to launch our new technology platform for renting office space. This is going to be a game changer in the leasing business and will bring in the much required efficiency to the market. This is going to cut down the time required for finding new office space and ensure that the tenants get great experience throughout the rental period. The platform will ensure landlords earn 20 to 30% more income through the lifetime of the property,” said Shesh Paplikar, Founder and CEO of BHIVE Workspace.

BHIVE has expanded its offerings to bare shell and fully customised furnished office spaces.  Companies of all sizes can get their own branded offices at a zero brokerage. Properties are available across all locations of Bangalore under several budgets. BHIVE also helps companies sublease their current office and move to a new larger or smaller office.

BHIVE takes responsibility of the tenant throughout the leasing period, from start to end. Entire process is made efficient be it viewing, signing, moving in, day to day maintenance, administration and ultimately moving out and getting a settlement on deposit. BHIVE has strong expertise in managing independent properties end to end, handling multiple tenants, handling rental income generation process, ensuring landlord is able to fetch fair rent and maintain high level of occupancy.

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AXN Premiere Club returns with new stories every day of the week

Exclusive new stories will be telecast on ‘AXN Premiere Club’ every day at 10 pm starting October 29.

exchange4media Staff 29-October-2018

AXNPremiereClub

After two AXN Originals back-to-back, the channel has 7 new premieres awaiting its audience. Exclusive new stories will be telecast on ‘AXN Premiere Club’ every day at 10 pm starting October 29.

With the best and the most engaging English content, the slot will have the most loved international shows including new seasons of The Handmaid’s Tale (Season 2), Billions (Season 3), Ray Donovan (Season 6), Salvation (Season 2), The Voice (Season 15) and a new show Seven Types of Ambiguity – none of the new seasons are available on any OTT platform presently and will air in India only on AXN.

Season 1 of The Handmaid’s Tale took home the Emmy, the Golden Globe, the BAFTA and many other awards and Season 2 is expected to be bigger and better. Season 3 of Billions and season 6 of Ray Donovan have left the international critics thoroughly impressed and raving about how these shows get better with every season!

Adding spunk, fun and music to your weekends will be season 15 of the popular singing reality show, The Voice with Adam Levine, Blake Shelton, Jennifer Hudson and Kelly Clarkson returning to the Hot seat.

From high-intensity dramas to feel good stories to music riot – ‘AXN Premiere Club’ showcases the best of everything.

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