Lowe Lintas forays into film production with Lintas Productions

Lowe Lintas has announced its foray into film production with the launch of Lintas Productions. Lintas Productions will offer feature film and television productions, content creation and talent management of the highest quality. Tarun Chauhan, Executive Director of Lowe Lintas, will be responsible for heading the unit, while Krishna Kotian will be the Business Head.

e4m by exchange4media Mumbai Bureau
Updated: Dec 2, 2009 8:34 AM
Lowe Lintas forays into film production with Lintas Productions

Lowe Lintas has announced its foray into film production with the launch of Lintas Productions. Lintas Productions will offer feature film and television productions, content creation and talent management of the highest quality. Tarun Chauhan, Executive Director of Lowe Lintas, will be responsible for heading the unit, while Krishna Kotian will be the Business Head.

Lintas Productions will be established around three main verticals that concentrate on Talent Management, Film Production and Content Management, through which they will aim to create meaningful and innovative concepts for the burgeoning entertainment industry. Through original scripts and strategic planning tools Lintas Productions will endeavour to establish an influential form of placement branding in its films and entertainment productions.

Krishna Kotian, Business Head, Lintas Production, said, “The objective of Lintas Productions is essentially to create entertaining and memorable content for the audiovisual medium and bring enduring characters and treasured moments to our screens. Over the years, Lowe Lintas has introduced faces through brands like Liril, Surf, etc., which have become memorable part of television history and we hope to continue doing so with Lintas Productions.”

The unit has already signed up a collection of prominent international and domestic talent, including UK based supermodel, Masha, the former face of world brands, including Pepsi, Coke, Panasonic Viera TV, Samsung Camera, Ferrari and Ford. Lintas Productions has also secured the services of Revanta Sarabhai, son of danseuse Mallika Sarabhai.

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