Lowe Lintas bags creative duties of Nirulas

Lowe Lintas has won the creative duties for Nirulas India Ltd after a multi-agency pitch. As part of their association, Lowe Lintas will manage a number of aspects related to Nirula India’s brand communication such as strategic planning, brand launches, etc. The account will be headed by Naveen Gaur, Executive Director, Lowe Lintas.

e4m by exchange4media Staff
Published: Apr 21, 2010 9:57 AM  | 2 min read
Lowe Lintas bags creative duties of Nirulas

Lowe Lintas has won the creative duties for Nirulas India Ltd after a multi-agency pitch. As part of their association, Lowe Lintas will manage a number of aspects related to Nirula India’s brand communication such as strategic planning, brand launches, etc. The account will be headed by Naveen Gaur, Executive Director, Lowe Lintas.

The brand has associated with Lowe Lintas with a vision to rebuild their imagery and further strengthen their consumer connect through innovative platforms.

Commenting on the win, Naveen Gaur said, “We are really excited to partner with Nirulas India. Our philosophy of high value ideas has merited us the challenge to recreate a new brand image for Nirulas. It is an exciting category and is a massive opportunity for the brand. We are all charged up to make the most of it.”

Vinayak Shourie, Vice President - Marketing, Nirulas India Ltd, said, “We are very confident that through our association with Lowe Lintas and their expertise we will be able to not only strengthen the Nirulas brand image, but create a distinctive identity for the brand. This is a very important phase in the brand’s evolution and we intend to bring about a number of significant changes over the coming months. With Lintas’ strength behind us, we are sure that this phase is going to turn the brand into an even stronger entity.”

Nirulas, a well-known name in the hospitality industry, is a pioneer in the family style restaurant business in India, having set up the first outlet in Delhi’s Connaught Circus area way back in the 1940s.

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