Lokmat produces and launches a short film on intolerance with ‘Perspective’
The film has crossed over 5 lakh views in 2 days across all social platforms with people conversing on the same
Lokmat Media recently produced a film that tackles the very serious social issue – the rise of anger, social disharmony and intolerance. The film, titled ‘Perspective’ has been directed by the young and talented Adinath Kothare.
Speaking on the occasion of the digital launch of the film, Rishi Darda, Joint Managing and Editorial Director, Lokmat Media Pvt Ltd said, “We live in times that are fractured, in a society that is torn between violence, fear, anguish and mistrust. We look upon each other as ‘you’ rather than ‘us’ and ‘others’ than ‘we’. We have reached a point where something needs to be don and therefore Lokmat, with the creative articulation of Adinath Kothare and with Independence Day here, we tried to give a voice and state what is beyond anything else - just embracing humanity above all with a short film – Perspective.”
Adding to this, Adinath Kothare, Director said, “This is a film that raises very fundamental and critical question, without saying a word. It makes us ask them too. It makes us ask, for instance, who strokes the fire, who wants us to be torn apart, who wants us to think of each other as enemies instead of countrymen? It is a film that pushes us to take responsibility for the way ‘we’ view the world. A battlefield, or a brotherhood, it’s all a matter of perspective.”
The film has already won many accolades in screenings across the world, key among them being the Official Selection for the 15th Indian Film Festival in Stuttgart, the Official Selection for the 18th New York Indian Film Festival, the Best Film on Religion and the Best Silent Film at the Calcutta International Cult Film Festival, the Official Selection for the 8th Dadashaheb Phalke Film Festival, in addition to many more.
With the digital launch of the film Rishi Darda expects that the film will finally do what it is really intended to do – reach the handheld mobile screens and the hearts, souls and consciences of audiences across geographies, beyond language and irrespective of caste, class and nationality.
“Perspective,” opined Darda “is perhaps one of the most important pieces of viewing for our times. At Lokmat Media it is our intent that we take it to as many eyes as we can.”
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube