Live Viacom18 & BookMyShow presents ‘Peppa Pig Musical’ on Children’s Day

The show saw a slew of celebrities and influencers like Mira Rajput Kapoor, Maniesh Paul & Isha Koppikar

e4m by exchange4media Staff
Updated: Nov 18, 2019 12:47 PM
Peppa Pig

They have been winning millions of hearts across the globe with their ‘Oink Oink’ and cuteness quotient. And now the loveable, cheeky little piggy, Peppa Pig, one of the most charming animated characters, is all set to take over India with their first-ever musical on the occasion of Children’s Day.

Produced by Live Viacom18 and BookMyShow, Peppa Pig Musical has showcased the world of Peppa’s fun and magic at the Bal Gandharva, Rang Mandir, Mumbai.

The show, which was presented by ICICI Bank Credit and Debit Cards and powered by Cello Colour Up, saw a slew of celebrities and influencers joining in the celebrations like Mira Rajput Kapoor,

Maniesh Paul, Isha Koppikar, Barkha Bisht Sengupta, Iqbal Khan, Roshni Chopra, Pritam Singh, Urvashi Sharma, Shweta Salve and Rajeev Paul to name a few.

The excitement amongst the kids at Peppa Pig Musical was at its peak as they watched their favourite Peppa, George, Mummy Pig and Daddy Pig come to life on stage and break into a song and dance while touching upon important life lessons. The elaborate stage reflected Pig’s house, park, dining area and balcony giving the fans a surreal experience. While the little piggy and her family took over the town with her charm, host Ruhaanika Dhawan amplified the energy levels as she interacted with the kids and indulged them in fun-filled activities along with their parents.

Mahesh Shetty, Head, Network Sales, Viacom18, said: “Peppa Pig’s success lies in its simplicity, which instantly finds a connect with a child's instinctive self. Understanding its popularity in India, we wanted to give the kids something more than what they have always watched on television. While the musical is the stage adaption of the animated series, it is packed with music, dance and a strong narrative to make it suit and appeal to Indian sensibilities. It will also give us a platform to recognise Peppa Pig and Nick Jr’s brand value and give the audience an interactive experience. We are delighted to have BookMyShow and ICICI Bank Credit and Debit Cards on board as our partners for bringing this unique property to our home ground.”

Kumar Razdan, Head, Theatricals, BookMyShow said: “The live entertainment industry in India is witnessing remarkable growth, with newer avenues of out-of-home entertainment opening up and being loved by audiences. BookMyShow is thrilled to collaborate with LIVE Viacom18 for this new genre of kids’ musicals in the form of Peppa Pig Live, adding another distinctive theatrical offering to our extensive repertoire of live entertainment experiences. The show in Mumbai has been a great success selling out at lightning speed even as early trends in Delhi and Chennai reflect unprecedented demand for the musical. We are certain that kids will love the musical in these cities just as they have in Mumbai.”

Popular movie star and celebrity host Maniesh Paul attended the musical and said, “Peppa Pig is my children’s favourite toon and they look forward to watching her on TV. But watching it live on stage was a completely fulfilling experience and I enjoyed it as much as my little ones did. I am thankful to the team for making this Children’s Day memorable for my kids and introducing them to the musical world of Peppa Pig.”

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube