Lego Group to launch product range for ‘The Lego Movie 2’  

New range of Lego assortment is first-of-its-kind in the brand’s history and will cater to all genders across age groups

e4m by exchange4media Staff
Published: Jan 30, 2019 1:24 PM  | 2 min read
LEGO

The Lego Movie 2 that releases worldwide on February 8 in association with the Warner Animation Group is a direct sequel to The Lego Movie (2014). 

Inspired by the film, the Lego Group is delighted to bring to India an array of engagement activities and its latest movie themed product range, taking Lego lovers across age groups on an epic building journey. 

The saga of the movie will continue with the launched product range through which fans will continue to live the journey of the movie. One of the most coveted products from the collection is the Lego Movie 2 Movie Maker which recently won the “Toy Fair - Hero Toys of 2019” at the UK Toy Fair 2019. 

The launched product portfolio will also include Lego Queen Watevra Wa'Nabi and Lego Sweet Mayhem’s Systar Starship among others. 

Rohan Mathur, Head of Marketing, Emerging Asia, Lego said, “After the tremendous success of The Lego Movie, we are excited for the release of The Lego Movie 2 as well as the exciting product range that we are bringing to India. The launch of the movie trailer has received an overwhelming response worldwide and we are happy to bring many engagement activities for our Indian consumers. From our new product range to the planed in-store activities at Hamleys, every event has been thoughtfully planned to engage and provide best experience to our audience.”

The new range of Lego assortment is first-of-its-kind in the brand’s history and will cater to all genders across age groups. One of the most unique features of the new collection is the multi-play opportunities that it provides. Lego lovers can create multiple versions of Queen Watevra Wa-Nabi and other sets from the range, thus engaging in multiple passion points with the brand. 

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