JCDecaux curates OOH campaign for English Oven

The brand has planned a media mix campaign, incorporating out-of-home and radio to generate awareness and brand recall

e4m by exchange4media Staff
Updated: Oct 1, 2019 3:45 PM
Oven

Bread manufacturing company English Oven has made an outstanding appearance on outdoor media with JCDecaux Street Furniture for an advertising campaign in Delhi.

The brand planned a media mix campaign, incorporating out-of-home and radio to generate awareness and brand recall amongst the audiences.

English Oven lays the platform for Delhi folks to come through and share interesting stories which contribute to their good mornings every day with RJ Naved on 98.3 FM. In today’s time, radio has technically become an outdoor medium, most people listen to it while on-the-go, simultaneously consuming OOH. With this kind of synergy, English Oven campaign achieves greater exposure and optimum impact on the audience.

The brand designed the campaign with catchy embellishment of their breads and a breezy “Good Morning India” message with an attempt to gain spontaneous recognition.
“JCDecaux has helped us execute the campaign in an impactful manner. The innovations are eye-catching and hard to miss. A fleeting glance would also register the campaign. We are hopeful of getting a good recall. The JCD team has been very helpful and I appreciate their meticulous approach,” says Gurpreet Kaur, CMO, English Oven.

“English Oven’s campaign is conceptualised smartly with the synergy of radio and Out-Of-Home advertising. Innovating the same communication on JCDecaux street furniture as being broadcasted on radio, heightens brand recall efficiently. Innovation on street furniture is JCDecaux’s distinguishing feature, which personifies brand’s presence in a splendid way. We are elated to be associated with a renowned bread brand and have their trust in our media. JCDecaux street furniture enhances the reach and frequency of the campaign and promises noticeability at all the high footfall zones in Delhi,” says Raheel Amjad, Deputy MD, JCDecaux India.

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