IPL evenings with Swiggy’s Match Day Mania

Cricket fans can avail special discounts on various food orders with the 51-day long food festival

e4m by exchange4media Staff
Updated: Apr 11, 2018 5:40 PM

The popular food delivery platform, Swiggy, has launched the ‘Swiggy Match Day Mania’, a 51-day long food festival, celebrating IPL cricket fever that has gripped the nation. Match Day Mania currently has participation from over 12,000 restaurants across 12 cities in India, including national chains like Pizza Hut, Burger King, and more. Swiggy has also tied up with a host of local favourites like Faasos, Behrouz and Naturals Ice Cream with specially-crafted deals for consumers to rustle up their appetites while cheering for their favourite teams.

Swiggy believes that Match Day Mania will be the perfect companion for consumers, as it perks up their evenings for cricket fans all over the nation, as they become glued to their TV sets. The food festival will go live every weekday at 7PM and will be a day-long affair on weekends.

Srivats TS, VP Marketing at Swiggy said, “Just like popcorn and soft drinks are a perfect match for an evening at the movie theatre, we want to provide cricket fans with their favourite food options as they settle down every evening to support their favourite cricket teams. The IPL season has generally seen significant growth in demand. We believe Match Day Mania will only take this to the next level.”

Swiggy aims to deliver piping hot food to cricket fans as the IPL fever reaches its crescendo and is offering discounts of 50% off on Pizza Hut (valid on two medium pan pizzas), 25% off on Naturals and 25% off on Faasos. Match Day Mania has caught the imagination of the consumers and has seen a flurry of orders as people logged on to Swiggy to order their match day favourites. Some of the interesting trends witnessed were:

Local favourites have also come onboard Match Day Mania with attractive deals to delight consumers. Instapizza, one of the largest pizza brands in NCR, is giving a 20% discount for all existing users and 25% discount for new users, while Pita Pit in Bangalore is offering 15% off on all orders and 20% off for new user during this period. Naturals Ice-cream is also offering an exclusive deal for the entire campaign, where customers can buy “Buy Two Scoops for 99 Only” across all their stores in India that are on Swiggy.

Siddhant Kamath, Director, Naturals Ice Cream, “This campaign, like the IPL, is sure to be a slam-dunk for both Naturals & Swiggy. The objective is to improve our online visibility and add excellent value to our guests to order ice-creams during summers, while enjoying the IPL matches at home. The idea is to make it a win-win experience for everyone involved. A delicious Natural Ice-cream flavour, accompanied by the quick paced delivery from Swiggy, is sure to be the best combination for any IPL fan this summer season.”

Swiggy is an associate broadcast sponsor of IPL 2018. Swiggy Match Day Mania began on 7th April 2018. Swiggy will promote the food festival through a 360 campaign across TV, Print, Radio as well as Digital platform during IPL.

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