IKEA completes a year of operations in India

After a successful one-year run in Hyderabad, IKEA is looking at multi-channel growth in the coming years

e4m by exchange4media Staff
Updated: Aug 9, 2019 5:01 PM
IKEA

IKEA, the world’s leading multi-channel home furnishings retailer, completes a year of successful operations in India today.  Last year, August 9,  IKEA opened the doors of its first store in India in Hyderabad. The day was a landmark moment for the store as it  witnessed more than 40,000 visitors on the first day of opening.

Speaking on its first-year milestone, Peter Betzel, CEO, IKEA India, said, “It is very special that we have completed a year of retail operations successfully in India. Thank you to all our co-workers, customers and partners who have helped us build a strong foundation. India is a long-term commitment for IKEA, and we will focus on fast expansion with a multichannel approach. In the coming years, our goal is to meet 100 million customers with our beautiful and affordable home furnishings’ offer to make everyday life at home better and brighter. Our next destination is Mumbai where we will soon start our e-commerce journey enabling us to meet many more customers, followed by Hyderabad and Pune going online.”

Aurelie Raimon, Store Manager at IKEA Hyderabad, added, “It has been an exciting time for us, full of work, inspiration and learnings. Indian customers have humbled us with their love. We have welcomed 4 million+ visitors so far and still counting. We are coming closer to understanding what our customers like, their preferences, challenges and frustrations of everyday life at home. We want to continue being a part their life enabling them to make room for more quality time with their loved ones.”

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