healthi launches new campaign "healthi kiya to darna kya"
The campaign phrase “healthi kiya to darna kya”is intended to work as a call-to-action that empowers people to take charge of their health
Published - 02-August-2017
With fitness on everyone’s mind, a shift in behaviour from engaging in “present” health to taking ownership of their “future” healthis needed. It is to bring about this shift in behaviour that healthi, a digital preventive health start-up, has launched “healthi kiya to darna kya” aka “Prevention is better than fear”. This phrase is intended to work as a call-to-action that empowers people to take charge of their health.
Speaking about the launch, Rekuram Varadharaj, Co-Founder, healthi, said, “For millions of Indians, preventive health, if any, ends at a health check, a short consultation and a prayer. While some people are apprehensive of getting a check-up done because they’re afraid of what they may be diagnosed with, there are others who might find the whole process too opaque, daunting and inconvenient. They think ‘kuch bura nikal aaya toh”? Those who do get a health check are also not well served. There are many parameters in a normal health check report that are difficult for the layman to understand. Many who need help do not visit a physician due to the inability to understand and comprehend their test results. In addition, the report does not give a picture of any risks that may lurk in the future.”
According to the HEALTHI INSIGHTS INDIA 2017 released by us, although 91% Indians consider health a priority and intend to make healthy changes, almost 1/3rd of the population does not care to visit physicians on time. Startling health statistics like 30% of the male population and 15% of the female population under 30 in India already have or are at a high risk of hypertension; 21% men and 9% women are at a high risk of diabetes; and 11% women and 23% men suffer from high cholesterol necessitate the need for timely detection and treatment.
The study also finds that 20% of the population lives a sedentary lifestyle and therefore is at a two times higher risk of getting coronary heart disease. Overall, 91% of the women currently do not screen for cervical cancer and 88% for breast cancer, both ailments where timely detection and treatment can help save lives. The need of the hour is to set complacency aside and cultivate effective healthy habits and lifestyle early and seek help at the right time.
healthi empowers individuals to take charge of their future health. They start out by making the process of choosing a health check personalized, user friendly and convenient. Users can choose the most appropriate health check packages at numerous high-quality locations across the country online or on their mobile phones. After the health check, they receive easy-to-understand and comprehensive insights with pointers as to what to do next, with the ability to schedule appointments with specialists who can help. healthi thus brings the benefits of a digital approach, namely user experience, personalization and convenience, to preventive health making it more convenient, insightful and effective.
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Aligned to the digital focus, healthi plans to drive a 360-degree digital campaign to spread the message on empowerment. The catchphrase is just one: take charge of your health, “healthi kiya to darna kya?”