#GROWTH20 growth marketing summit concludes in Bengaluru
The event brings together industry experts as they share inspirational experiences and insights into mobile marketing platforms
MoEngage, the next generation marketing cloud which recently raised $25mn in Series C funding, concluded its annual conference #GROWTH20 in Bengaluru.
The conference, designed for the mobile-first world, brought together leaders and industry veterans fostering thoughtful conversations between marketing professionals and industry pioneers. The exclusive and invite-only forum was designed for Product and Marketing teams to learn from each other. It included speaking sessions and panel discussions around different aspects of Growth — Acquisition, Retention and Conversions.
The list of speakers included Rahul Chari, Founder & CTO, PhonePe; Varun Agni, Co-founder and Head of Product & Technology, Bounce; Mithun Sundar, CEO, Lendingkart Finance; Meera Iyer, CMO, Medlife; Abhishek Shrivastava, Associate Director, CRM and Customer Growth, Flipkart; Ankush Garg, Director Consulting, Deloitte and VR Krishnan, Head of CRM, Zoomcar; Gaurav Bhawnani, Co-founder, Superhumans (and Ex-Retention and Growth @Licious).
At the event, MoEngage also announced predictive segments - it’s newest offering for data-driven growth professionals. Nalin Goel, VP, Product, MoEngage said: “Predictive segments’ provides marketers and product managers with a new way to segment users based on users’ recency, frequency, and monetary factors. The newly launched capability uses technology and automation to helps marketers by eliminating guesswork and manual effort involved in creating user segments for marketing campaigns.”
“As India leaps towards higher digital consumption, we believe having an exclusive platform for digital growth marketers and product owners would be a crucial first step for the community. In that context, we are glad to host #GROWTH20, an exclusive, invite-only, conference for the digital growth community,” said Raviteja Dodda, CEO, MoEngage.
#GROWTH2020 is designed to share learning and insights around digital growth — from personalization, analytics, and brand loyalty to user acquisition, team structure, product growth and scale.
With formats ranging from speaker sessions to panel discussions and fireside chats, the conference enabled the kind of in-depth and immersive peer learning experience that is rare to come by in the industry.
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