Gleneagles Global Hospitals releases short film on cancer awareness

On social media, the film reached 13.19 lakh people, with 10,100 Likes and 8,400 shares

e4m by exchange4media Staff
Updated: Feb 8, 2017 5:35 PM
Gleneagles Global Hospitals releases short film on cancer awareness

On the occasion of World Cancer Day 2017 (February 4), Gleneagles Global Hospitals, a Parkway Pantaienterprise, released a short film titled ‘Miscalculation’ on oral cancer awareness.‘Miscalculation’ highlights the ill-effects of tobacco, which not only affects the person but also ruins the dreams of his/her loved ones. The film was shot in Mumbai and showcases how a brilliant child has to give up studies leaving his dreams behind, to sell tea and manage the cost of his ailing father’s treatment for oral cancer.

The film includes an insightful dialogue wherein the boy mentions that, though his father adores him a lot, his (father’s) love for tobacco dominates everything else in his life. Through this short film, Gleneagles Global Hospitals wishes to create an emotional connect with the viewers to spread the message of healthy living.

Commenting on the short film, Ramesh Krishnan, CEO India Operations Division, Parkway Pantai, said, “Through this campaign, we aim to reach out to a wider audience emphasizing the need to quit smoking and chewing tobacco in any form. According to a recent report by Indian Council of Medical Research, head and neck cancer account for more than 5.5 lakh of the total cancer cases reported in India every year. With India being in the sixth place on a worldwide level, we are witnessing a steep rise in oral cancer due to lack of awareness and negligence amongst people about the consequences of smoking and chewing tobacco. We continue to focus our efforts on the prevention of occurrence and treating patients while also counseling and providing support to their caregivers to fight against such life threatening diseases.”

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