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Ford India ropes in Vinay Piparsania to head mktg

Piparsania takes charge from September 1, 2012 and will report to Michael Boneham, President and Managing Director, Ford India

e4m by exchange4media Staff
Published: Aug 31, 2012 6:57 PM  | 2 min read
Ford India ropes in Vinay Piparsania to head mktg

Ford India has brought on board Vinay Piparsania as Executive Director, Marketing, Sales and Service. He takes charge from September 1, 2012 and will report to Michael Boneham, President and Managing Director, Ford India. Piparsania will be based at the Ford India office in Gurgaon.

In his new role, Piparsania will spearhead marketing, sales and customer service operations as Ford prepares to launch eight new models in India by mid-decade and continues to focus on strengthening its sales and service network offering the best cost of ownership experience to the customers.

This is Piparsania’s second stint with Ford India. He had joined Ford India in 1996, a year after the company was established in India, as General Manager, Sales, and had played a key role in establishing the Ford dealer network across the country. In his subsequent role as Vice President, Marketing, Sales and Service and External Affairs, Piparsania managed Ford’s brand image in India through several product launches, including Endeavour, Classic SXi and Fusion.

“We are very pleased to welcome Vinay back to Ford India,” said Boneham. “His extensive marketing experience along with the rich regional perspective that he has gained from his various positions across markets in the Asia Pacific and Africa region will surely help us go further with our brand and business in India.”

Piparsania’s other assignments included Director, Planning, Distribution and Fleet, Ford Asia Pacific and Africa, based in Bangkok, where he led sales, production and distribution planning, supporting 12 APA markets in achieving budgeted sales, production volumes and new product launch objectives.

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