Fever FM signed on as official radio partner of IPL team KKR

Fever 104 FM has joined hands with the Kolkata Knight Riders (KKR) in the forthcoming Indian Premier League Season 3. As official radio partner, Fever FM promises to bring the cricketing heroes closer than ever for fans in Kolkata. The FM station is all set to host a series of on-air and on-ground promotional initiatives and promises to bring alive the fun and thrill of the game for the listeners in Kolkata this time as well.

e4m by exchange4media Staff
Updated: Mar 3, 2010 8:42 AM
Fever FM signed on as official radio partner of IPL team KKR

Fever 104 FM has joined hands with the Kolkata Knight Riders (KKR) in the forthcoming Indian Premier League Season 3. As official radio partner, Fever FM promises to bring the cricketing heroes closer than ever for fans in Kolkata. The FM station is all set to host a series of on-air and on-ground promotional initiatives and promises to bring alive the fun and thrill of the game for the listeners in Kolkata this time as well.

Commenting on the tie-up, Neeraj Chaturvedi, National Marketing Head, Fever FM, said, “It gives us immense pleasure to join hands with Kolkata Knight Riders. We are looking forward to a great season ahead and have planned a host of exciting promotions and activities for our listeners in Kolkata. We have tremendous experience in presenting cricket in a never-before avatar and we look forward to bringing alive the IPL action for our listeners in Kolkata too. From exclusive interviews, a chance to meet the players and the biggest radio innovation of an audio blog with Dada, all the action is going to be on Fever 104 FM this IPL.”

Jay Mehta, Co-owner of Kolkata Knight Riders, said, “We are very happy to be partners with Fever FM here in Kolkata, and we look forward to a long association between the Kolkata Knight Riders and Fever 104 FM.”

Juhi Chawla, Co-owner of KKR, added here, “Fever 104 FM has something special in store for everyone in this IPL season - from a chance to win tickets, go on a date with a Knight Rider and much more. Lucky little kids can come and watch the Kolkata Knight Riders play and click pictures.”

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