Experiential marketing agency Phase 1 launches Mumbai ops
Mumbai is the second office of Phase 1 in India, which is headquartered in Bangalore. The agency is set to expand to international markets and diversify into niche sectors
Published - Jun 25, 2014 3:34 PM Updated: Jun 25, 2014 3:34 PM
Experiential marketing agency, Phase 1, has announced the launch of its full-fledged Mumbai operations. Mumbai is the second office of Phase 1 in India, which is headquartered in Bangalore. This office will be a hub to expand the company’s reach to the Western region of India.
Commenting on the development, Oum Pradutt, Founder & Managing Director, Phase 1 said, “Phase 1 expansion to Mumbai is a result of the path-breaking projects that the company has executed for niche brands. We would like to extend this expertise to Mumbai clientele.”
He further said, “In Mumbai, the company has seen exponential growth in the past years, and has conceptualised and executed some memorable events.”
“In the coming years, Phase 1 will focus on expanding its international business portfolio,” Pradutt added.
Phase 1 brings with it over 18 years of expertise in event and experiential solutions, executed both in India and internationally.
“Phase 1’s operations are not restricted to events alone, though that is the core area of expertise,” Pradutt informed. “In keeping with the global economic and business trends we have diversified our portfolio to include MICE (meetings incentives, conferences, exhibitions) and IP (Intellectual Property).”
The MICE sector in 2010 was valued at $5.7 trillion, and with India’s strategic position as one of the top growing economies in the world, MICE is the new dimension in and events and experiential marketing programs, catering to high end clientele.
Some key events executed by Phase 1 in Mumbai include the launch of Tanishq Store, Andheri (West) in 2011, which was attended by Amitabh Bachchan, with whom Phase 1 also initiated Parikrama Humanity Foundation’s fundraising programme.
Since inception, Phase 1 has managed events across all of India’s A1 cities and many of its B1 and B2 cities besides international destinations in South-East Asia, Sri Lanka, Dubai, Africa, North America and Europe.
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