Esya Centre roundtable discusses India’s radio industry regulations

The participants included Dr Megha Patnaik, Fellow, Esya Centre and Assistant Professor, Indian Statistical Institute, & Intellectual Property expert Dr Mark Schultz

by exchange4media Staff
Published - Oct 18, 2019 1:40 PM Updated: Oct 18, 2019 1:40 PM
Esya

        The Esya Centre, a thinktank that researches issues which lie at the intersection of technology and policy, organised a roundtable discussion on radio broadcasting.

The participants included Dr Megha Patnaik, Fellow, Esya Centre and Assistant Professor, Indian Statistical Institute. Dr Mark Schultz, Goodyear Tyre and Rubber Company Endowed Chair in Intellectual Property Law and Director, Intellectual Property and Technology Law Program, University of Akron School of Law, also spoke at the event.

The roundtable was organised to discuss regulatory issues that hamper the growth of India’s radio industry. FM radio accounts for 22 per cent of music listening time across platforms (TV, Internet and Internet streaming) but accounts for less than three per cent of total industry revenues.

India has 369 private radio stations which earn Rs 3,100 crore annually. Yet, they pay only Rs 60 crore to the music industry.

In this context, it becomes imperative to revisit rules and regulations that were framed when the radio industry was in its infancy.

“The Copyright Board order of 2010, which mandates that radio stations share only two per cent of net advertising revenues with music license holders, needs to change. The radio industry is now competitive, and revenues come in from multiple channels like political ads and live events,” said Dr Patnaik.

She added that there should be voluntary licensing to determine market rates and artists be adequately compensated. Dr Schultz said compulsory licensing regimes are pervasive and hamper the growth of the music industry.

“This systematic under-pricing of works leads to lower innovation, where investments into new solutions, content and research are reduced. This ultimately translates to a reduced consumer experience,” he added.

Blaise Fernandes, President of the Indian Music Industry, said that opening up the recorded music industry would help India leverage its soft power, just like Latin America and South Korea. “Big Hit Entertainment, a Korean pop music giant valued at just under 1 billion US dollars, earns significant revenues from exports. Open up the recorded music industry sector and we will see the next Despacito emerge from India and that will be a true Make in India story,” he added.

The objective of the roundtable was to deliberate upon market-based equitable alternative revenue mechanisms, which ensure that both radio stations and the music industry don't have to grow at the cost of each other.  

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