EMotorad rolls out new campaign with MS Dhoni

This is EMotorad’s fourth ad film with Dhoni

by e4m Staff
Published: Sep 2, 2025 2:26 PM | 1 min read

EMotorad, Dhoni

EMotorad has released its fourth ad film featuring brand ambassador MS Dhoni. The campaign encourages parents to make smarter mobility choices for their children’s daily commute.

This film showcases Dhoni as a no-nonsense, relatable coach, guiding parents through the need for safe, eco-friendly, and cost-effective travel solutions for GenNext kids, whether it’s getting to school, tuition, or extracurricular activities.

The narrative blends EMotorad’s ethos of e-cycles made for every ride with an urgent and relatable call for urban families to rethink how their children travel.

"As a father, I want the best for my daughter, safety, independence, and a sustainable future. With EMotorad, I'm confident that we're making the right choice for their commutes, and for the environment they’ll inherit," says MS Dhoni.

“With this campaign, we’re speaking to parents as much as we are to the next generation of riders,” said Kunal Gupta, Co-founder & CEO of EMotorad. “Parents want their children to have independence, but also safety, affordability, and sustainability. Dhoni’s trusted voice brings that balance to life, helping families see that EMotorad isn’t just a cycle, it’s a smarter mobility decision for their child’s future.”