Digital Media Veteran Krishna Mohan Jha launches new venture, Nine Triangles
Krishna Mohan Jha, a senior talent in the Digital Media space, has moved to an entrepreneurial role and launched his own venture, “Nine Triangles”
Addressing the current need-gap for the underlying strategic approach towards Digital Transformation & Adoption thereof, Nine Triangles will offer Strategy Consulting to address the end-to-end business challenge from Digital Point of view and help organizations exploit the potential the medium brings along. Through Digital Strategy Consulting, Nine Triangles promises to help organizations take advantage of the Digital Medium for Augmented Customer Outreach, Better Customer Experience, Creating New Product, New Initiative, Service or for that matter a business model which would in-turn make positive impact on customer revenue.
Krishna brings to the table a wealth of experience, including a 12 years stint with leading digital agency Magnon/TBWA. Donning different roles since the starting days of Magnon, Krishna managed digital initiatives for brands across verticals & scales – Nissan, Datsun, Cipla, Haier, Standard Chartered Bank, Principal, Aptech Education, Syntel, Mastek, Choice Life Insurance, Daikin to name a few.
Elaborating on the current venture, Krishna Mohan Jha said “Digital services are being increasingly commoditized and in the name of integrated campaigns. Most often than not, the implementation follows a pattern which subdues the enormous potential the medium offers to leverage. This is where the idea of boutique digital strategy consulting with integrated implementation came to being and thus Nine Triangles”
He added “With strategy at the core of our offerings, we help our clients leverage the potential of the Internet. As we had assessed, we saw early traction with few known clients’ contacts. In fact, we landed our first assignment even before we had finalized our name. With a team of 5 members, mostly senior resources from strategic background across avenues, we already have a roaster of known brands as our clients like Arihant – a leading publication house, Tree House Hotels & a car leasing company based out of Mumbai”.
A marketing, technology& communication strategy expert, Krishna led cross-functional teams & cross-organizational communication while managing digital initiatives and implementation for his clientele. He played instrumental role during his stint at the previous agency in its journey from start-up to one of the largest digital agencies in the country. He was also profiled in a case study at the prestigious ISB Hyderabad.
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