Dainik Bhaskar launches Mosaic 2012

The second edition of the coffee table book will have national creative directors sharing what led them to choose the creative featured in the book as their best

by exchange4media Staff
Published - Jan 16, 2013 7:52 PM Updated: Jan 16, 2013 7:52 PM
Dainik Bhaskar launches Mosaic 2012

With every passing year, Indian creativity and advertising has been setting new standards. The creative ingenuity of the Indian advertising firms reflects in their creative work now being awarded and recognised at various global events. Encouraged by the success of Mosaic 2011, Dainik Bhaskar Group is now gearing up for an even bigger second edition of ‘Mosaic – India’s Best in Print’.

The compilation is one of its kinds in India and brings together the best creatives done in a year. This year’s edition will have an added feature of national creative directors commenting on what made them choose the creative as their best.

‘Mosaic 2011’, made for a highly sought after piece showcasing, combined creative ingenuity of the creative agencies in India. The book not only compiled excellent print creatives, but had comments by leading media experts on what made them stand out and which were their favourite five ads from the 123 ads printed.

Commenting on ‘Mosaic 2012’, Sudhir Agarwal, MD, DB Corp said, “As a leading national media organisation, we are proud to have co-created the first edition of Mosaic in 2012 as the compilation of best in print advertising and marketing in India. It illustrates the way the print medium has been used with a significant impact to deliver on brand promise and is a ready reference for professionals practicing the art for the possibilities in print category.”

Elaborating further, he said, “The response has been tremendous and I believe more than 9,500 copies were downloaded in addition to the 4,500 physical copies of the book circulated within the agencies and marketing organisations. A few copies have, in fact, been forwarded by some of the agencies to their counterparts globally as a reflection of Indian work. The teams at the Dainik Bhaskar Group have been working to further improve on ‘Mosaic’ in its second edition and we are excited to make it more salient and inclusive.”

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