Colors back with ‘Bigg Boss’ season 5

‘Bigg Boss’ presents the unique combination of reality and real, unscripted drama, where 14 celebrities from different walks of life are locked in a house for 98 days – with 55 cameras following their every little move 24x7.

e4m by exchange4media Staff
Updated: Oct 1, 2011 10:43 AM
Colors back with ‘Bigg Boss’ season 5

‘Bigg Boss’ presents the unique combination of reality and real, unscripted drama, where 14 celebrities from different walks of life are locked in a house for 98 days – with 55 cameras following their every little move 24x7.

Last year, 105 million viewers watched Season 4 of ‘Bigg Boss’ over a period of three months. The show is produced by Endemol India Pvt Ltd.

Speaking about the new season, Raj Nayak, CEO, Colors, said, “‘Bigg Boss’ is one of our flagship shows, which has been successfully been running on the channel over the last four seasons. It is a unique format that provides brands an exciting and innovative platform, spread over more than three months. This year, with two of Bollywood’s biggest superstars – Salman Khan and Sanjay Dutt – as hosts, we’re confident of making ‘Bigg Boss’ even bigger and generating both higher revenues and stickier eye-balls. Vodafone continues its partnership with us third year in a row as a presenting sponsor, along with a new set of advertisers from across categories like FMCG, automobiles, electronics, skin care and more.”
 

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