Citymax to bring doughnut brand Krispy Kreme in India

Citymax has obtained franchising rights to develop 80 retail stores in India, with Krispy Kreme scheduled to debut in Bangalore by year end

e4m by exchange4media Staff
Published: Aug 23, 2012 7:18 PM  | 2 min read
Citymax to bring doughnut brand Krispy Kreme in India

Citymax Hotels India, the hospitality division of Dubai-based retail giant Landmark Group, has announced a franchise agreement with Krispy Kreme Doughnut Corporation to develop 80 Krispy Kreme stores in South and West India over the next five years. The first Krispy Kreme store is scheduled to open in Bangalore at Puravankara Pavilion on Church Street before the year end.

Krispy Kreme, a retailer of premium quality doughnuts and beverages, is best known for its hot original glazed doughnuts.

Announcing the partnership, Renuka Jagtiani, Vice Chairperson, Landmark Group, said, “India presents a great growth opportunity for brands like Krispy Kreme as it is one of the fastest growing economies. We believe in being at the forefront of presenting new and relevant concepts to India. We are therefore delighted to introduce the Indian consumers to Krispy Kreme Doughnuts and also add them as part of our portfolio. Our strong distribution footprint and understanding of consumer dining habits, combined with the unique strengths of the Krispy Kreme brand, will help us popularize Krispy Kreme doughnuts among customers.”

Peter King, Vice President, International Development, Krispy Kreme Corporation, added here, “We have found a strong local partner in Citymax who share our passion and commitment in serving the highest quality products and providing excellent customer service.”

Krispy Kreme will also work together to make some local adaptations to suit the Indian palate as the brand reaches out to a wide consumer base.

The Krispy Kreme store in Bangalore will feature the 'Doughnut Theatre' for customers to watch the doughnut-making process from beginning to end.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube