Candid Marketing appoints Roshan Nair as Associate Creative Director

Candid Marketing has appointed Roshan Nair as Associate Creative Director. With an experience of over eight years in the creative and marketing field, Nair’s task would be to conceive and improvise the creative spheres of activations.

by exchange4media Staff
Published - Oct 6, 2009 8:19 AM Updated: Oct 6, 2009 8:19 AM
Candid Marketing appoints Roshan Nair as Associate Creative Director

Candid Marketing has appointed Roshan Nair as Associate Creative Director. With an experience of over eight years in the creative and marketing field, Nair’s task would be to conceive and improvise the creative spheres of activations.

Speaking on Nair’s appointment, Amrita Kumar, VP Content & Planning, Candid Marketing, said, “Creative is a crucial part of any successful campaign. It becomes all the more important in regards to activations as we try to reach people in less obvious and more unique methods. With Roshan joining Candid, we can be assured that if we were No. 1 previously, we shall begin setting higher benchmarks in activations going forward.”

Elaborating on his new role, Nair said, “In a crowded market, it makes more sense to out-think the competition than waste resources trying to out-perform them. Candid has been regularly creating campaigns, which redefine innovations in the activations space. My brief here in one simple word - Elevate.”

Prior to joining Candid, Nair was working with Dentsu Communications Delhi as Creative Group Head on brands such as Aircel, Yamaha, Panasonic, Incredible India, DLF and NACO. He has also worked on accounts like Air Hostess Academy (AHA), Government of India – Ministry of Food Processing, Ministry of Consumer Affairs, Ministry of Tourism, Delhi Government and GE, DELL, NIIT during his stints at iB&W Communications and RK Swamy/BBDO, respectively.

An MBA from the University of Pune, Nair started his career as a management trainee with Procter & Gamble India Ltd, where his profile included sales & distribution activities covering the entire state of Kerala.

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