BookMyShow and BBH celebrate Cirque du Soleil Bazzar in India with new ad film
The digital ad film brings to life the essence of this spectacle with hand-drawn illustrations and slam poetry
Published - Nov 6, 2018 1:41 PM Updated: Nov 6, 2018 1:41 PM
BookMyShow and BBH India have teamed up to welcome Bazzar, the newest original production of the live entertainment leader Cirque du Soleil, to India with a new digital ad film.
The digital ad film brings to life the essence of this spectacle with hand-drawn illustrations and slam poetry. The result is a ‘trippy’ film that will blow your mind.
Speaking on the association, Marzdi Kalianiwala, SVP- Marketing and Business Intelligence, BookMyShow said, “Cirque du Soleil Bazzar is about infinite creativity that they bring alive through their unbelievable performances. This immersive theatrical experience is a brilliant mix of state-of-the-art costumes, captivating music and impressive staging which is something that has never been seen before in India. We wanted to bring alive this creativity through an innovative digital ad film while staying true to the nature of the show.”
Russell Barrett, Chief Creative Officer & Managing Partner, BBH India added, “Cirque du Soleil Bazzar, is a mind-blowing entertainment extravaganza and we needed to communicate that in an animation film. Nothing can equal the brilliance of actually catching a show, but we wanted to capture how people who watch the show would feel, or describe it. The slam voiceover helped in creating the mood and gives the film a unique Big Top announcement feel.”
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