Big CBS signs first distribution deal with Big TV

BIG CBS Networks, the television joint venture between Reliance Broadcast Network and CBS Studios International, announced its tie up with Reliance BIG TV (RBTV), India’s leading Direct To Home service providers in the country. As part of the deal, at launch, BIG TV will distribute the 3 premium English entertainment channels christened BIG CBS Prime, BIG CBS Spark and BIG CBS Love on its platform.

by exchange4media Staff
Published - Sep 18, 2010 7:14 AM Updated: Sep 18, 2010 7:14 AM
Big CBS signs first distribution deal with Big TV

BIG CBS Networks, the television joint venture between Reliance Broadcast Network and CBS Studios International, announced its tie up with Reliance BIG TV (RBTV), India’s leading Direct To Home service providers in the country. As part of the deal, at launch, BIG TV will distribute the 3 premium English entertainment channels christened BIG CBS Prime, BIG CBS Spark and BIG CBS Love on its platform.

Speaking on the occasion, Ashutosh, COO, BIG Broadcasting, said, “With a reach of approximately 30 lakh digital television homes across India and cashing in on group synergies, BIG TV was one of the most desirous and natural choices for BIG CBS. Our endeavor is to reach the exclusive and best in line content of BIG CBS, to maximum relevant audiences across the country and this partnership marks the beginning.”

“Our partnership with BIG CBS brings great value to our viewers. BIG CBS is backed with world-class entertainment content expertise generating top rated programs consistently. The 3 BIG CBS channels will offer an envious program line up, with some of the flagship shows being telecast in India almost concurrent to that of the US. We are delighted to be the DTH & IPTV platform partners with BIG CBS, who are leading a new revolution in English Television Entertainment in India.” Sanjay Behl, CEO, Reliance DTH & IPTV.

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