Battees joins hands with JK Paper Ltd. and India Post to revive the art of letter writing
The Delhi-first edition of ‘Daakroom - The Letter Writing Carnival’ by JK Paper aims to prove that letters hold a valuable place even in the digital age today
Published - Nov 8, 2019 2:50 PM Updated: Nov 8, 2019 2:50 PM
‘Daakroom – The Letter Writing Carnival’ is a first of its kind carnival conceptualized by Battees, to revive the art of letter writing in today’s digitally driven world. JK Paper Limited has come on board as the presenters of the carnival, for the second time, after Daakroom Chandigarh in 2017.
Shivani Mehta, Co-founder and Design lead of Battees said, “It is a moment of pride for us that an established brand like JK Paper has decided to back our initiative. We always believed that we are doing good work but the support that we are receiving only proves that people are taking note of the same, and that letters hold a valuable place even today. It will be the first edition in Delhi and we are really looking forward to the same.”
Speaking about the event and the association, A.S.Mehta, President and Director, JK Paper said, “All your true emotions like your first letter, birth certificate, your degree, your resume, your appointment letter, and your promotion letter comes on paper. At every stage, paper is there. Paper is still the original wireless communicator and is truly one of the few sustainable products till date on this planet. We are really proud of the concept and looking forward to this year’s event.”
Daakroom also renewed their partnership with India Post who has been with the initiative since the inception of the carnival in the year 2016. This will be the third edition of Daakroom and will be the first in Delhi.The carnival will be hosted at Gandhi Darshan opposite Raj Ghat in the heart of the capital.
Aindri Anurag, Chief Postmaster General Delhi Circle, India Post said, “We are proud to join hands with Daakroom 2019. It is being held for the first time in Delhi and will be the biggest Daakroom edition so far. We believe that letters will always hold a special place in the history and the hearts of people and we want to share the wonder of letter writing with the kids of Delhi NCR. Department of Posts is also promoting letter writing through a National Letter Writing Campaign called ‘Dhai Akhar’. This year, the theme of Dhai Akhar campaign is ‘BAPU – You are immortal’. I wish the event a great success.”
The carnival having already proved its metal in the first two editions in 2016 in Allahabad and 2017 in Chandigarh received massive reach. Allahabad edition saw participation from over 6000 people, and in the following edition in Chandigarh, the reach extended to over 10,000 people. In addition both the editions also received support from Amitabh Bachchan and Gulzar Sahib in the respective editions with both writing customized letters to support the initiative.
Partha Biswas, Chief (Sales & Marketing), JK Paper also added, “It all begins with paper. It is the foundation for learning and creativity. Actually paper is the only means of communication that embraces the entire planet! The thought that paper leads to deforestation is a myth, as it's produced using trees obtained through social farm forestry. Paper is environmentally sustainable and indeed an ally in fighting climate change. It's just like growing any other crop. One should be raring to write, desperate to doodle, proud to print and use paper guilt free. So, go ahead and make an impression by letting the world know more about "you"!”
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