Ayushmann Khurrana's Dreamgirl ropes in GyFTR as official gifting partner

As part of the association, Dreamgirl’s production house Balaji Motion Pictures has released a co-branded advertisement featuring Ayushman Khurana

by exchange4media Staff
Published - Sep 20, 2019 4:40 PM Updated: Sep 20, 2019 4:46 PM
Dream Girl GyFTR

GyFTR (Vouchagram), has announced its partnership with Ayushmann Khurrana’s latest blockbuster - Dreamgirl. As the official gifting partner for the movie, GyFTR, country’s leading online-to-offline (O2O) peer-to-peer gifting platform, aims to understand the extent to which consumers resonate with GyFTR based on its visual symbols and products.

As part of the association, Dreamgirl’s production house Balaji Motion Pictures has released a co-branded advertisement featuring Ayushman Khurana. Through the short video, Delhi’s own heartthrob urges viewers to impress their ‘Dreamgirl’ by gifting her a GyFTR voucher. The advertisement will boost brand awareness for GyFTR by encouraging thousands of moviegoers to learn about the brand’s innovative gifting solutions.

Speaking on the partnership, Arvind Prabhakar, said, “GyFTR has established itself as an industry leader in the O2O gifting space in India. The next phase of growth for the brand will involve levelling up its visibility and reach. With this overarching idea, we are thrilled to join hands with Dreamgirl as the official gifting partner. Starring Ayushman Khurana in the lead role, the movie is set to become a blockbuster over the coming weeks. It is exciting to anticipate the traction we will garner through this strategic partnership.”

A thought leader in the instant gifting and redemption domain, GyFTR currently services more than 5 million customers and has a clientele of 135+ active brands. The platform facilitates seamless gifting across multiple geographies and has been revolutionizing the segment by making the experience of receiving a gift like a ‘gift’ in itself through its proprietary technology.

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