breaks into Top 30 News & Information sites: Comscore

At number 28, the platform has broken into the top 30 news/information sites for mobile users

e4m by exchange4media Staff
Published: Feb 9, 2018 9:52 AM  | 2 min read

Asianet News Digital platform - has shown a phenomenal growth in the last 1 year and has broken into the top 30 news/information sites for mobile users. Currently ranked at the 28th position, the Asianet News Digital Platform has surpassed ABP, Manorama, Vikatan, Eenadu, Telegraph, Dinamalar, Lokmat and other players in the category. The platform was ranked 116 at the beginning of the year and beat all odds to be ranked 28 as per the latest Comscore mobile metrics.

Asianet News Digital platform is the No.1 Southern Regional language publisher as per Comscore Mobile Metrics Dec 2017 is the combined digital foray of all Asianet News Network Digital properties like the No.1 Malayalam News channel Asianet News and the leading Kannada News Media brands - Suvarna News and Kannada Prabha. With the recent launch of its English Digital Brand - Newsable and Asianet News Telugu and the conclusion of the acquisition of Leading Tamil Digital News property –Newsfast now covers all southern languages.

In a short span, the platform has grown to a combined size of about 200 mn Page views and 15 mn Unique visitors every month. The brand has over 5.5 million Facebook fans and over 1.1 million YouTube subscribers, Asianet News Digital is one of the fastest growing regional (except English & Hindi) language sites in India. Asianet News Telugu Portal was started in October 2016 with a view of delivering the news from the newest Indian state of Telangana and Andhra Pradesh. Asianet News Tamil is one of the biggest entities in the Tamil Digital News sphere and has over 5.7 lakh people following its Facebook page.

Anoop N, COO, Asianet Newsable, says: “Asianet News Digital platform’s phenomenal growth validates the overall Indian regional language growth theory in digital. Our strong presence across the most affluent and vibrant Internet user community of South India lends itself as a partner of choice for users and brands alike. We aspire to expand both organically and inorganically in the space of videos and are in active discussions to consolidate the individual language positions as well.”

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