Asianet announces steps to restore trust in media

Asianet News Network has announced steps to restore confidence in media and has also urged all other media companies to follow suit

by exchange4media Staff
Published - Dec 10, 2012 3:52 AM Updated: Dec 10, 2012 3:52 AM
Asianet announces steps to restore trust in media

In the current backdrop of some cases and allegations of paid news as well as extortion in some isolated media companies, the spotlight is on media brands and professionals working in them.

Asianet News Network (ANN) has come up with steps to restore confidence in media and has urged all other media companies to follow suit.

In this connection, ANN’s three news brands – Asianet News (Malayalam), Suvarna News 24x7 and Kannada Prabha – have announced that they would add the following to the organisation’s ethics policy and editorial and newsroom guidelines:
• Will disclose the ad sales and revenues during the months leading up to and during Elections
• Will disclose all ad sales and revenues accruing from political parties and politicians
• Will ensure a mandatory disclosure of assets of senior editorial staff

Commenting on the development, Suresh Selvaraj, CEO, ANNPL, remarked, “Our news brands – Suvarna News, Asianet News and Kannada Prabha – enjoy high credibility amongst our viewers and readers. Our leadership position in our markets is a direct consequence of the high trust in our news and in our team. These initiatives show that we will continue to do whatever it takes to increase the credibility and reach of our news coverage, investing further in not just infrastructure, technology and talent – but also in ethics and values.”

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