Amway India targets 22 pc growth for 2010

Amway India Enterprises Pvt Ltd, touted as the country’s largest direct selling FMCG company, has set itself a growth target of 22 per cent for the fiscal year 2010. Last year (2009), the company claims to have recorded a sales turnover of Rs 1,407 crore.

by exchange4media Staff
Published - Jun 25, 2010 10:27 AM Updated: Jun 25, 2010 10:27 AM
Amway India targets 22 pc growth for 2010

Amway India Enterprises Pvt Ltd, touted as the country’s largest direct selling FMCG company, has set itself a growth target of 22 per cent for the fiscal year 2010. Last year (2009), the company claims to have recorded a sales turnover of Rs 1,407 crore.

William S Pinckney, MD & CEO, Amway India, said, “We have grown from Rs 799 crore to Rs 1,128 crore to Rs 1,407 crore over the past three years, essentially as the quality of the Amway pick-up centres have undergone a sea change and are more experiential for the consumer. The ability to place orders on the web has also led to higher productivity from distributors and our TV ad campaigns have definitely enhanced the brand Amway on a national scale. Going forward, we will focus on four key strategic pillars to drive growth – business excellence, consumer experience, distributor experience, and products and brands.”

Pinckney added, “We currently have nine brand experience centres. Going forward, we plan to add another 20 more over the next year and will also be expanding our infrastructure by setting up more Amway Touch Points. Our lead categories – Nutrition & Wellness and Cosmetics, contributing 60 per cent to our revenues and with two Rs 100 crore brands (Nutrilite Protein Powder and Nutrilite Daily), will witness a slew of new product launches. All these initiatives will take us to the projected growth.”

Throwing light on the business in the Eastern region, Pinckney said, “Eastern India continues to be one of the major contributors to our revenue, and also one of the fastest growing regions. With our dedicated distributors of the Eastern market and quality products in place, the Eastern region will soon be a top market for us.” For more updates, be socially connected with us on
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