aMap, Eurodata in pact to provide international TV ratings in India

aMap has signed a partnership with Eurodata to provide international TV ratings in India as well as to disseminate India TV ratings in the world. In India, aMap will thus remain the one-stop shop for TV viewership data from 80 countries.

e4m by exchange4media Staff
Updated: Jul 28, 2009 9:49 AM
aMap, Eurodata in pact to provide international TV ratings in India

aMap has signed a partnership with Eurodata to provide international TV ratings in India as well as to disseminate India TV ratings in the world. In India, aMap will thus remain the one-stop shop for TV viewership data from 80 countries.

Eurodata TV Worldwide is an international organisation that disseminates extensive viewership data pertaining to 2,000 channels spanning more than 80 territories, spread across five continents.

Earlier this year, aMap was chosen to represent India in the international TV ratings market.

Each year since the last 11 years, Eurodata TV Worldwide has been releasing ‘One Television Year in the World’ – said to be the most comprehensive handbook on TV audience measurement data across the world. aMap was chosen as the supplier of TV ratings in this distinguished publication and its viewership data was made accessible to advertisers, agencies and broadcasters all over the world, thus finding a common platform with some of the best measurement systems globally.

This move will give advertisers and broadcasters in India their first ever preview of the TV programme performance around the world, an opportunity to study successful formats the world over and, therefore, to identify successful opportunities in India. Through this association, launch/ subsequent ratings, life span of a programme, audience profile, and audience decay are some aspects of programmes from around the world will be available for analysis through aMap. This privilege symbolises global acceptance of the power of aMap’s overnight audience measurement system.

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