Alia Bhatt unveils first guest wardrobe on 'Mi Wardrobe is Su Wardrobe'

Bhatt urges citizens to adopt sustainable fashion and consider recycling and upcycling of garments

by exchange4media Staff
Published - Jun 6, 2019 2:27 PM Updated: Jun 6, 2019 2:27 PM
Alia

In continuing her environment conservation efforts, Alia Bhatt has unveiled the third installment of her wardrobe-sharing initiative, 'Mi Wardrobe Su Wardrobe' (MiSu) to be hosted on SaltScout.com Hinged around World Environment Day, this edition will feature garments and shoes from actor and fellow eco-warrior Anushka Sharma’s wardrobe. Anushka is an ardent animal-lover herself and has worked tirelessly for the cause of conservation and animal welfare. Her support on 'Mi Warbrobe is Su Wardrobe' bolsters the eco-movement this World Environment Day.

Like the previous wardrobe, this one will be showcased and available for sale on SaltScout.com, an online platform for charity auctions and sales. The proceeds from the same would support animal welfare, a cause close to Anushka’s heart.

Talking about the third installment of 'Mi Wardrobe is Su Wardrobe', Alia Bhatt stated, “Production of clothes and shelf life has a skewed ratio which is a heavy burden on the environment. There is a severe lack of awareness and consciousness about the subject. I have already shared two wardrobes and am grateful for Anushka’s support on the initiative. I’m encouraging more and more friends to create MiSu wardrobes. It gives them an opportunity to connect with fans while also helping a cause they feel strongly about. And of course, I will continue to do more wardrobes myself.”

'Mi Wardrobe is Su Wardrobe' is fashion for a cause, where select products are sold and the proceeds are disbursed to multiple charitable organisations within the country. However, the larger underlying objective is to create genuine awareness on recycling or upcycling garments, so the environment always benefits.

The first and second installments of 'Mi Wardrobe is Su Wardrobe' saw Alia’s wardrobe on sale at various platforms like the StyleCracker Night Market and SaltScout.com. Proceeds from the sales supported the Liter of Light project and The Corbett Foundation respectively.

Alia Bhatt has been championing the cause of conservation at multiple levels. She started an initiative called COEXIST two years ago and followed it up with 'Mi Wardrobe is Su Wardrobe' last year.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.