adidas and Real Kashmir FC showcase magnificence of J&K through photo exhibition

The photo exhibition is open for public viewing from January 24th to 27th at Rangoli Metro Art Centre, Bengaluru

e4m by exchange4media Staff
Updated: Jan 25, 2019 4:02 PM

adidas in partnership with Real Kashmir FC is organising a photo exhibition in Bengaluru, titled #TheRealKashmir to reveal the ‘real’ side of Jammu & Kashmir. The photo exhibit celebrates the beauty of Jammu & Kashmir through the lens of football.


The photo exhibit is a celebration of the wave of positive change brought about by football in Jammu & Kashmir. The pictures capture not only the magnificence of the valley but also portray how young kids in Jammu & Kashmir are taking to football on the streets and following their passion for the game.

The pictures have been shot through the lens of award-winning photographer Prashant Godbole who has an innate sense of aesthetics and the art to create spaces within an image. His proficiency reveals an untold story which is bound to catch the eye of the public at large, thereby showcasing the unseen and fascinating side of Jammu & Kashmir.


Sharad Singla, Head -Activations, adidas India, at the inauguration of the exhibition said, “#TheRealKashmir exhibition is yet another beautiful chapter of our partnership with Real Kashmir FC. The club epitomises our belief ‘through sport, we have the power to change lives.’ The exhibition brings to life the magnificence of the valley through the lens of football and unveils the ‘real’ side of J&K. We are proud to be part of this journey and are sure it will inspire the youth towards a positive change in the country.


Co-owner of the club, Sandeep Chattoo, during his media interaction said, “We took this journey of change, when we started RKFC, in 2016. My friend and business partner, Shamim Mehraj & myself, spotted the thirst amongst youngsters to play football and make a difference. Along with our partners, adidas, through such initiatives like this photo exhibition, we hope to spread the wave of positive change and optimism in the valley.

Afshan Ashiq, footballer, Premier India Football Academy, said, "This exhibition is a great endeavour taken up by adidas to bring a change of positivity in the lives of Kashmiri youngsters.


“I never dreamt of being a footballer, but like they say destiny has everything planned and on your way you meet people who bring your dreams closer to you. I was always a sportswoman at heart and no matter what the circumstances have been, I followed my love for sports. My journey has its share of challenges where I received opposition from my family for taking up a rough sport, but it was constant support from J&K Government & CRPF team which boosted my morale.”

“I feel more than our talent, it’s because of this vision, we share that has helped both RKFC & myself reach where we have reached today. It is equally vital that we have support from brands like adidas who believe in our vision & are likewise passionate to facilitate this evolution to help the world see the Real Kashmir through the lens of football," Ashiq. 

The exhibition witnessed a display of breath-taking pictures bringing to life the “real” Kashmir. From youngsters honing their football skills in the streets of Downtown, Srinagar to the youth academy prospects of Real Kashmir FC taking a leap of faith with the beautiful game on the snow-capped peaks of Gulmarg - the pictures reinforce the wave of positivity that football has brought to Jammu & Kashmir. The photo exhibition is open for public viewing from January 24th to 27th at Rangoli Metro Art Centre, Bengaluru. 

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