95 FM Tadka inks with DJ Aqeel for non-stop music

The show, named ‘Saturday Night Full Tight’, will offer three hours of non-stop music from 9PM to midnight on 95 FM Tadka and will run for three years

by exchange4media Staff
Published - Jan 3, 2013 1:22 AM Updated: Jan 3, 2013 1:22 AM
95 FM Tadka inks with DJ Aqeel for non-stop music

95 FM Tadka has tied up with producer and DJ Aqeel for non-stop music every Saturday night on the FM channel. This is the first time that Aqeel is venturing into the FM industry. The show, named ‘Saturday Night Full Tight’, will offer three hours of non-stop music from 9PM to midnight on 95 FM Tadka and will run for three years.

The extensive promotion of the initiative includes outdoor campaigns, on-air promotions and print coverage, and it will be done through 95 FM Tadka and Rajasthan Patrika. The promotion carries the approach of triggering the curiosity and reaching out to the vast listener base.

95 FM Tadka, launched in 2006 by the Patrika Group, operates in four cities – Jaipur, Udaipur and Kota in Rajasthan, and Raipur in Chhattisgarh. As per IRS Q2 2012, 95 FM Tadka tops the list of radio stations in Jaipur in the categories, namely ‘radio stations ever listened to’, ‘listened till last one week’ and ‘listened yesterday’. Featured in the Limca Book of Records for non-stop 28 hours RJing, 95 FM Tadka is known for creatively designed programmes to keep listeners connected.

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