92.7 BIG FM revamps Bengaluru station to deliver bilingual content

The radio network will offer contemporary music for Bengalurians with a mix of Kannada and Hindi on a single radio station

e4m by exchange4media Staff
Published: Jul 4, 2017 4:19 PM  | 2 min read

92.7 BIG FM has revamped its Bengaluru station to deliver bilingual content; offering the best of Kannada and Hindi music on a single frequency. Striking a local connect, the radio network will now entertain listeners with an eclectic blend of music on the lines of, ‘Sandalwood Jothe Bollywood Blast.’

Catering to a varied demographic in the city, 92.7 BIG FM begins the day with playing local Kannada music from 5am up to 4pm. The radio network  provides Bengaluru’s cosmopolitan audience with an array of shows. A Gold recipient of prestigious India Radio Forum awards, RJ Shruti, brings out the true vibe of the city with her show, ‘BIG Coffee’ between 7am to 11am. RJ Rohit continues to entertain listeners with his show, ‘Nayaka’, during 2pm – 5pm. When offering music to its Hindi-speaking audience, the radio network in keeping with its ‘Hit Thhe Hit Rahenge’ format; plays music from the 80s era to early 2000s.

The renewed station in Bengaluru will now play evergreen Bollywood songs from 4pm – 12am with its leading national shows, which have received accolades on various platforms.  These include #Salim, a first of its kind RJ-celebrity show, hosted by singer-composer Salim Merchant, which airs between 5pm – 7pm. The most heard show ‘Lamhe with Mantra’, that won the finalist certificate for ‘Best Radio Personality: Network/Syndicated’ at the NYF’17 engrosses audience between 4pm – 5pm. Suhaana Safar with Annu Kapoor’ hosted by award winning RJ and actor Annu Kapoor will be aired between 7pm to 9pm. The show that has been the winner of the ‘Best Programme Title’ at IRF’17 and 5 other prestigious titles in the past, shares anecdotes from Bollywood along with music from the golden era.

Speaking on the relaunch, a spokesperson from BIG FM said, “Bengaluru is the melting pot of diverse cultures. The revamp of Bengaluru station is our endeavour to offer fresh and engaging content that will perfectly coincide with the vibrant vibe of the city. As per the market research, 92.7 BIG FM as a brand will entertain the cosmopolitan listeners with a perfect mix of Bollywood and Sandalwood music under one frequency.”

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