2nd edition of ‘Media Chaupal’ ’19 concludes at Apeejay Institute of Mass Communication

M&E industry experts talk about evolution of storytelling as the most powerful tool in communications industry

e4m by exchange4media Staff
Updated: Feb 1, 2019 5:58 PM

Apeejay Institute of Mass Communication (AIMC) has concluded its flagship event ‘Media Chaupal’ at Apeejay Dwarka Campus. The event featured discussions with media professionals from across India.  
Media Chaupal was aimed at providing college students an open forum to discuss and gain insight into various media fields like Journalism, Advertising, Public Relations, Event Management and Social Media. 

The attendees involved faculties and students from various colleges across Delhi NCR who got to witness open discussions between media stalwarts and experts on the topics of ‘The Art of Storytelling - Making Communication Engaging' and Storytelling - A new form of Journalism’ and engaged in an interactive session with them.
Leading the first panel discussion on ‘The Art of Storytelling - 'Making Communication Engaging', Lavang Khare, Senior Vice President, Adfactors PR said, “The landscape of communication has changed phenomenally in recent years and it is impossible for brands to sustain without integrating storytelling in brand communication. A good understanding of your audience is the bedrock of a great storytelling.”
“Brands need to integrate experiential storytelling where you let the audience live the story. There is an immense scope for innovation, surprising the audience through effective use of technology and out of the box ideas,” said Puneet Kaaul, Director, Brand Connect.
Talking about the present scenario of media in the second panel discussion on ‘Storytelling - A new form of Journalism’, Naved Qureshi, Anchor & Sr. Producer, News Nation said, “Journalism is going through a rather disruptive period. Gone are the days when media professionals decided what’s best for the audience to know. Today, you need to understand your audience in order to engage with them. And that is where you get the best stories from - by being on field, interacting with your viewers, observing their lives and knowing everything about their experiences and then, building an exciting narrative around it.''

Antil Yadav, Creative Supervisor, ScoopWhoop Media said, “The nuptials between journalism and digital media has brought to fore the relevance of visual storytelling and interactive journalism. Journalists have realized that beautiful stories exist beyond the realms of print and that is where the real breakpoint lies. Integrating design and multimedia to build a narrative around relevant issues makes the content appealing and drives conversation.”

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