football
The festival of football will kick-off on 11th June 2026 with exclusive action across Unite8 Sports channels & Zee 5
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that FIFA WC gives Zee a powerful platform to deepen audience engagement & attract premium advertisers
Ganapathy Viswanathan Jun 3, 2026 3:22 PM
Zee will bring 39 FIFA events to Indian audiences between 2026 and 2034
As per a report by a prominent media outlet, FIFA recently held discussions with senior executives from both JioHotstar and Zee Entertainment
e4m Staff May 23, 2026 8:13 PM
Swapan Sadhan Bose remained a central figure in Mohun Bagan’s administration for more than three decades
Geopolitical uncertainties in the Middle East—another important source of advertising demand—have further contributed to a cautious outlook
Imran Fazal May 6, 2026 9:12 AM
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
Aryendra Khan Apr 7, 2026 8:19 AM
The 5-year global partnership brings together Kraft Heinz’s vast portfolio of brands with America’s favourite sport
e4m Staff Mar 20, 2026 12:10 PM
The partnership enables rights-holding media partners to share a variety of content on their official YouTube channels, including extended highlights, behind-the-scenes footage
e4m Staff Mar 19, 2026 4:24 PM
With nostalgia as its playmaker and the World Cup on the horizon, Adidas assembles football royalty to remind fans that heritage still sells
e4m Staff Jan 27, 2026 1:46 PM
Coca-Cola will bring the original FIFA World Cup trophy to India for the first time in ten years
Vaishnavi Deshpande Nov 25, 2025 4:04 PM
Rahul perfectly aligns with the brand’s vision of performance-driven nutrition and uncompromising taste, the company said
e4m Staff Aug 11, 2025 3:38 PM
The campaign will include two major tournaments – The Independence Day Cup and The Diwali Cup
The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative
e4m Staff Jun 20, 2025 3:32 PM
Young aspirants in Hyderabad will have access to the ‘Indian Tigers and Tigresses’ campaign through the SFA Championships 2024
e4m Staff Oct 18, 2024 6:57 PM
Under the theme of "Tiki Taka," the initiative symbolized passing the ball through iconic historic locations, culminating at a final goalpost
e4m Staff Sep 12, 2024 12:33 PM
Prime Video will present exclusive global coverage of 66 regular-season NBA games
e4m Staff Jul 25, 2024 6:31 PM
FanCode will hold exclusive TV and digital rights for more than 10 AFC competitions from 2024-2029
e4m Staff Jun 13, 2024 11:04 AM
Gamers can download and install the game or play as Sunil Chhetri in any football game featuring Bangalore FC or Team India
e4m Staff Dec 22, 2023 4:50 PM
Sony Sports Network has launched ‘Your Home of Football’ campaign showcasing Kartik Aaryan’s love for the game
e4m Staff Dec 21, 2023 4:04 PM
The partnership is set to span one year, commencing from September 15, 2023, to September 14, 2024
e4m Staff Sep 16, 2023 9:53 AM
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Tanzila Shaikh Jun 2, 2023 9:05 AM
Smartphone brand partners with The Argentine Football Association
exchange4media Staff May 11, 2023 5:04 PM
The extended deal with PUMA will see the goalkeeper continue as one of the top faces of PUMA football in India
exchange4media Staff May 3, 2023 4:12 PM
Kaul, CRO – Distribution & Intl. Sales and Business Head – Sports at Sony Pictures Networks India, tells us about the network's plans for football in light of its renewed association with UEFA
Sonam Saini Apr 18, 2023 8:40 AM
In a new campaign, Nadia is seen taking part in a one-on-one battle with Zlatan Ibrahimović
exchange4media Staff Jan 9, 2023 2:30 PM
Amul has doffed its hat to the legendary player twice before
exchange4media Staff Dec 30, 2022 4:34 PM
‘The Impossible Rondo’ campaign has the footballer pitted against himself, complete with his haircuts, Argentina shirts and adidas boots across 18 years and five tournaments
exchange4media Staff Nov 21, 2022 6:24 PM
The ad marks Amul's association with the Portuguese football team as its first Indian regional sponsor
exchange4media Staff Nov 15, 2022 1:38 PM
The ‘Isse Bada Kuch Nahi' campaign aptly encapsulates the awe among Indian fans for the world’s most watched sporting event and showcases the power of the game to captivate desi audiences
exchange4media Staff Nov 10, 2022 6:53 PM
Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI and Spartan Poker come on board as ‘presented by’ partners
exchange4media Staff Nov 9, 2022 9:03 AM
The awards will also be live-streamed on SPN's on-demand OTT platform SonyLIV
exchange4media Staff Oct 14, 2022 1:04 PM
Data reveals that football fans are responsive towards brands that tie-up with the FIFA World Cup
exchange4media Staff Oct 12, 2022 10:57 AM
The brand has come up with a new digital campaign and features two films
exchange4media Staff Oct 11, 2022 12:17 PM
ITC’s Bingo! to be KBFC’s official snacking partner for Indian Super League 2022
exchange4media Staff Oct 7, 2022 12:54 PM
The tournament will be played from October 11 to 15 as a lead-up to the FIFA World Cup 2022
exchange4media Staff Oct 6, 2022 6:07 PM
The league has released a campaign film to mark the occasion
exchange4media Staff Sep 29, 2022 3:23 PM
As football fever reaches a fever pitch, Adidas brings out its best innovations in apparel and more for the die-hard fans
exchange4media Staff Sep 9, 2022 2:30 PM
Jerseys have been designed for teams of Argentina, Germany, Japan, Mexico, Spain and Wales
The suspension means FIFA U-17 Women’s World Cup 2022, scheduled to take place in India on 11-30 October 2022, cannot be held in the country as planned
exchange4media Staff Aug 16, 2022 11:32 AM
With the English Premier League all set to kick off on Aug 6, e4m analyses a report on the league’s audience profile in India & how brands can leverage the tournament to target premium TV audiences
exchange4media Staff Jul 28, 2022 11:32 AM
Sources say the broadcaster is paying $60 million for three years, which is $21 million less compared to the previous three-year cycle
Javed Farooqui Apr 18, 2022 8:43 AM
With the extension, the broadcaster will be associated with the football league for over two decades
exchange4media Staff Mar 14, 2022 6:17 PM
The partnership will be seen in India, South Africa, Indonesia, and the Middle East
exchange4media Staff Feb 3, 2022 6:08 PM
Starcom’s monthly report also highlights how important influencers and right celebrity endorsements are for brands
Mansi Sharma Nov 20, 2021 8:27 AM
ISL has brought different stakeholders together in the sport’s ecosystem to revive the glory of Indian football
exchange4media Staff Nov 3, 2021 7:21 PM
Year after year, ISL enables brands to create unique and impactful experiences with technological innovations
Archana Khatri Das Oct 28, 2021 8:18 PM