dentsu
In 2025, gaming campaigns were often characterised by pilots, short-duration activations and engagement-focused KPIs
Imran Fazal Oct 9, 2026 8:34 AM
He will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms
e4m Staff Oct 8, 2026 10:51 AM
Her most recent senior leadership role was National Creative Director at Dentsu Webchutney
e4m Staff Oct 6, 2026 12:13 PM
Amazon Ads Agent brings sponsored ads and Display, Video, and Audio together in one simple, connected, AI-first ads platform
e4m Staff Sep 30, 2026 1:01 PM
Combining proprietary intelligence, ecosystem technologies and cross-disciplinary expertise to help brands understand and improve how they are discovered and represented
e4m Staff Sep 30, 2026 12:21 PM
Cinema may have an attention advantage, but it still weighs in at less than 1% of AdEx. With the industry now selling more than the screen, is that enough to move the needle on budgets?
Sandhi Sarun Sep 30, 2026 9:25 AM
A notice, reviewed by e4m and issued by the CCI on March 19, 2026, to an independent agency seeks specific details and information regarding the probe and includes material related to a joint meeting
Imran Fazal Sep 28, 2026 1:55 PM
As brands chase visibility across more platforms and formats, agency leaders debate whether content volume is diluting distinctive creative work
Aryendra Khan Sep 25, 2026 9:39 AM
Ruchita Sharma will be leading media and growth marketing strategy across Xiaomi, Redmi, and POCO product lines
Santosh most recently served as Managing Partner – Digital at Wavemaker
e4m Staff Sep 23, 2026 11:55 AM
The 34,000-square-foot facility, named Devon's Point, is the first in a planned global rollout of production hubs across markets where WPP operates
e4m Staff Sep 23, 2026 10:59 AM
From CRED's un-ad legacy to AI-sharpened workflows: agencies are working out whether stripped-down creative is craft, or a costume for compromise
Aryendra Khan Sep 23, 2026 9:24 AM
Prior to this, Eva Chan-Scheurich was with WPP Media as Executive Director, Growth
Vidhu Ravinath and Archisman Sarangi appointed as Vice Presidents and Business Heads of Dentsu Performance Studio
e4m Staff Sep 21, 2026 12:20 PM
dentsu announces Prerna Singh Mehrotra as Chief Client Officer, APAC & CEO of Singapore, succeeding Prakash Kamdar
e4m Desk Sep 18, 2026 10:49 AM
The development comes as Dentsu works to restore normalcy following the searches
Imran Fazal Sep 17, 2026 9:05 AM
As generative AI turns production into a commodity, agency leaders say judgement, taste and cultural insight are becoming advertising's scarcest currency
Aryendra Khan Sep 15, 2026 8:39 AM
Gupte’s journey serves as a reminder that enduring leadership is built through curiosity, adaptability and the willingness to embrace new challenges
e4m Staff Sep 11, 2026 4:26 PM
However, Publicis Groupe will not handle the account for Japan, which is under Dentsu
e4m Staff Sep 10, 2026 6:16 PM
The investigation is understood to involve examining alleged off-balance sheet and financial transactions, along with government and political-led advertising campaigns
Imran Fazal Sep 8, 2026 1:25 PM
Dentsu’s tax probe could have implications beyond one agency, as scrutiny of royalty payments, IP & cross-border charges raises prospect of a wider examination across advertising networks
Imran Fazal Sep 7, 2026 9:26 AM
e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe
Imran Fazal Sep 4, 2026 4:01 PM
Around 20 Income Tax officials entered Dentsu’s Mumbai office on Tuesday, according to people familiar with the operation
Imran Fazal Sep 3, 2026 12:30 PM
Dr Annurag Batra writes that agency investigations underscore the need to protect trust through strong governance, transparency and clear communication
Annurag Batra Sep 3, 2026 12:19 PM
Industry executives say royalty payments have increasingly become an area of attention as multinational companies rely more heavily on intangible assets
Imran Fazal Sep 3, 2026 12:16 PM
The APAC leadership has also sent out a message that the matter is serious and cannot be disclosed
Imran Fazal Sep 2, 2026 1:50 PM
According to sources at the Mumbai's Worli Police Division, the searches by IT officials began at 10 am
Imran Fazal Sep 1, 2026 6:55 PM
Dentsu India faces renewed regulatory scrutiny, say sources. The raids are suspected to be conducted by the Income Tax department
Neeta Nair Sep 1, 2026 1:07 PM
As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk
Aryendra Khan Aug 28, 2026 8:29 AM
In additional, Jennifer Bryce has been appointed as EVP of Strategic Commerce Media Accounts, and Jason O'Toole as EVP, Head of Commerce & Retail Media Activation
Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip; Nitin Khanna, CMO, ACKO & Indrajeet Mookherjee, President – Integrated Client Management, dentsu India, will engage in a fireside chat
Prior to this, Khan was Digital Director at digital marketing firm First Page
Chirravuri joins UMM with experience across brand, media and consumer strategy
e4m Staff Aug 20, 2026 1:23 PM
Dentsu said it plans to allocate a portion of Global HQ cost savings to AI and Data & Technology investment
e4m Staff Aug 18, 2026 5:04 PM
Roy was earlier serving as Group Creative Director - Copy at Dentsu Creative Isobar
e4m Staff Aug 17, 2026 3:22 PM
Saagar will handle an expanded portfolio comprising Investment & Trading, Media Planning & Operations, Performance Practice and Operational Excellence
e4m Staff Aug 17, 2026 3:14 PM
Mudit Swarup will be based out of Bangkok; he was earlier associated with Kitly Business in Sydney as Director & Head of Growth
During his long tenure with dentsu, Iyer led several key businesses and agencies
e4m Staff Aug 16, 2026 12:49 PM
His journey stands out for its continuity, institutional knowledge and sustained contribution to the organisation’s growth
e4m Staff Aug 16, 2026 11:07 AM
APAC reported an organic decline of 3.8% in the first half. Australia, China and Taiwan recorded declines, while India delivered organic growth
e4m Staff Aug 14, 2026 5:07 PM
As per sources, the digital business account could be worth nearly Rs 80 crore to Rs 100 crore