Festive Season 2022


Globalization, digital awakening and blurring cultural boundaries have led brands to offer lucrative shopping deals for festivities like Black Friday, Halloween & Thanksgiving, note industry experts

Tanzila Shaikh & Nilanjana Basu Dec 13, 2022 8:56 AM

Prasoon Joshi

The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead

Tanzila Shaikh Nov 10, 2022 8:11 AM


Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more

Ritika Raj Oct 21, 2022 1:07 PM

Festive season

Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment

Sonam Saini Oct 12, 2022 8:48 AM


Pruthi who leads CRED Commerce speaks to e4m about the company’s new marketplace business for brands and more

Nilanjana Basu Oct 11, 2022 11:54 AM


Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season

Nilanjana Basu Oct 11, 2022 9:09 AM


The campaign encourages people to celebrate Diwali in person by meeting with their family and friends

exchange4media Staff Oct 8, 2022 7:33 AM


Brands have already increased their spends on gaming and with various other sports tournament lined up the prospects of a good Diwali are brighter, say industry players

Shantanu David Oct 4, 2022 8:52 AM


Wakefit Co-founder Chaitanya Ramalingegowda talks to e4m about the company’s marketing trajectory, the trust on word of mouth and more

Nilanjana Basu Sep 19, 2022 8:37 AM


From regional brand ambassadors to revamped online experience to shopping via WhatsApp, e-tailers are trying hard to connect with Bharat to drive next phase of growth

Kanchan Srivastava Sep 15, 2022 8:48 AM

consumer durables

Early festive season, good monsoon and lower inflation are some of the factors that will lead to a healthy demand during the festive season and months ahead, feels the industry

Sonam Saini Sep 13, 2022 8:42 AM


The campaign will be seen across digital, online, social and print platforms

exchange4media Staff Sep 12, 2022 8:33 AM


Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season

Nilanjana Basu Sep 7, 2022 8:48 AM


The campaign will also feature other celebrities like Rohit Sharma, Rashmika Mandana, Kapil Sharma and Sourav Ganguly

exchange4media Staff Sep 5, 2022 4:12 PM

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