Festive Season 2022

Wakefit Co-founder Chaitanya Ramalingegowda talks to e4m about the company’s marketing trajectory, the trust on word of mouth and more

Nilanjana Basu Sep 19, 2022 8:37 AM

From regional brand ambassadors to revamped online experience to shopping via WhatsApp, e-tailers are trying hard to connect with Bharat to drive next phase of growth

Kanchan Srivastava Sep 15, 2022 8:48 AM

Early festive season, good monsoon and lower inflation are some of the factors that will lead to a healthy demand during the festive season and months ahead, feels the industry

Sonam Saini Sep 13, 2022 8:42 AM

The campaign will be seen across digital, online, social and print platforms

exchange4media Staff Sep 12, 2022 8:33 AM

Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season

Nilanjana Basu Sep 7, 2022 8:48 AM

The campaign will also feature other celebrities like Rohit Sharma, Rashmika Mandana, Kapil Sharma and Sourav Ganguly

exchange4media Staff Sep 5, 2022 4:12 PM