`Festive Season 2022`

Not foreign anymore: Indian brands are embracing western festivities & how

Globalization, digital awakening and blurring cultural boundaries have led brands to offer lucrative shopping deals for festivities like Black Friday, Halloween & Thanksgiving, note industry experts

Tanzila Shaikh & Nilanjana Basu Dec 13, 2022 8:56 AM

‘Humour in ad campaigns will make a comeback’

The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead

Tanzila Shaikh Nov 10, 2022 8:11 AM

‘Premium products or higher price points are becoming increasingly important’

Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more

Ritika Raj Oct 21, 2022 1:07 PM

McDonald’s banks on ‘Festivals Make Families’ theme for new campaign

The concept is engaging and helps the ad stand out, say experts

exchange4media Staff Oct 12, 2022 1:51 PM

This Diwali will be good if not great, says industry

Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment

Sonam Saini Oct 12, 2022 8:48 AM

We see a robust festive season building up: Abhay Pruthi, CRED

Pruthi who leads CRED Commerce speaks to e4m about the company’s new marketplace business for brands and more

Nilanjana Basu Oct 11, 2022 11:54 AM

Festive focus: E-comm players working on maximising reach in tier cities

Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season

Nilanjana Basu Oct 11, 2022 9:09 AM

Coca-Cola says ‘Milke hi Manegi Diwali’ in festive campaign

The campaign encourages people to celebrate Diwali in person by meeting with their family and friends

exchange4media Staff Oct 8, 2022 7:33 AM

Real Money Gaming set for a big boom this Diwali

Brands have already increased their spends on gaming and with various other sports tournament lined up the prospects of a good Diwali are brighter, say industry players

Shantanu David Oct 4, 2022 8:52 AM

‘In the festive season, Wakefit sees 300% growth per month’

Wakefit Co-founder Chaitanya Ramalingegowda talks to e4m about the company’s marketing trajectory, the trust on word of mouth and more

Nilanjana Basu Sep 19, 2022 8:37 AM

E-commerce festive campaigns: Big bet on small towns this year

From regional brand ambassadors to revamped online experience to shopping via WhatsApp, e-tailers are trying hard to connect with Bharat to drive next phase of growth

Kanchan Srivastava Sep 15, 2022 8:48 AM

Big launches, mega campaigns on cards as consumer durable firms switch to festive mode

Early festive season, good monsoon and lower inflation are some of the factors that will lead to a healthy demand during the festive season and months ahead, feels the industry

Sonam Saini Sep 13, 2022 8:42 AM