Bata India urges citizens to vote with #JaaUngliDikha
The brand has taken on the initiative of gratifying every citizen who votes with special offer at Bata stores, simply by showing the inked finger
Published - 22-April-2019
With the General Elections underway, Bata India has urged India to step out and vote with their latest campaign #JaaUngliDikha.
A brand that is synonymous with fashion and comfort is urging citizens to step out and take the responsibility of deciding the fate of the nation. #JaaUngliDikha campaign is not only encouraging the citizens to take the right step but also rewarding them for taking their responsibility seriously. The brand has taken on the initiative of gratifying every citizen who votes with a special offer at the Bata store, simply by showing the inked finger.
#JaaUngliDikha is a campaign initiative in sync with the brand’s positioning of ‘Come and Be Surprised’.
Sandeep Kataria, CEO, Bata India says, “General elections have been the most debated topic lately and we urge people to step up and be responsible citizens by taking the right step and casting their vote. We have added a small thank you gesture for the voters at the store to show them that they are valuable to the country and to Bata. This season, Bata urges you to vote and support India’s continued economic makeover and also incentivizes your style makeover with the #JaaUngliDikha initiative.