ZEE5 ties up with Tata Sky for premium content offerings

The partnership will add to Tata Sky Binge over 1,00,000 hours of content in 12 languages

e4m by exchange4media Staff
Updated: Nov 14, 2019 5:22 PM

ZEE5 has partnered with Tata Sky to offer premium content for their subscribers via the Tata Sky Binge platform.

ZEE5’s addition to the already vast offering of content on Tata Sky Binge will see it add 1,00,000+ hours of content in 12 languages which includes the best of original content/films, Bollywood and regional movies.

A spokesperson at ZEE5 India said, “ZEE5 is continuously working towards offering bespoke content for varied consumer taste clusters across India. As part of this journey, partnering with Tata Sky reinforces our commitment to democratise content at all levels. We are happy to extend our partnership with Tata Sky on their new digital initiative Tata Sky Binge. We are certain that Tata Sky will make content viewing an enriching and engaging experience for all users.”

In view of the development, a spokesperson at Tata Sky said, “Powered by finest technology and packaged with the most user-friendly interface, Tata Sky Binge aims to prove a new entertainment experience to subscribers across millions of homes. We are glad to incorporate ZEE5 into a plethora of premium digital content on the Binge ecosystem making it the preferred single destination in the world of streaming platforms.”

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