Zee5 partners with Kaltura for its cloud TV service
Kaltura TV Platform Player also includes native support of advertising insertion and measurement
ZEE5 has announced its partnership with video technology provider Kaltura for the deployment of the Kaltura TV Platform Player. The Kaltura TV Platform Player provides ZEE5 with market-leading Quality of Experience (QoE), while supporting over 8,000 devices, and providing elastic scale to accommodate ZEE5’s global audience of over 76 million users. The Kaltura TV Platform Player also includes native support of advertising insertion and measurement.
With its native mobile SDKs, multi-language support and ability to provide a smooth streaming experience across the widest range of network connections and devices, the Kaltura TV Platform Player is at the heart of ZEE5’s OTT service. The company also plans to introduce new features such as innovative advertising formats, and gamification of the video experience.
Tarun Katial, CEO, ZEE5 India said, “We are thrilled to partner with Kaltura to implement their flagship Cloud TV offering on our platform. This is one of the important partnerships in establishing ZEE5 as India’s fastest growing ConTech brand, as it will allow us to scale up and bring more people to sample and watch content across 12 languages. The Kaltura TV Player will better enable us to stay ahead of the quickly changing market with the rapid proliferation of devices, across various network connections, and growing consumer demand. With this partnership, we want to reinstate our commitment to democratise ZEE5’s 100,000+ hours of content by making it accessible for consumer viewing anytime, anywhere.”
“We are proud to see our market-leading video player sit at the heart of the ZEE5 streaming service,” said Ron Yekutiel, Kaltura Co-founder, Chairman and CEO. “Cloud TV services are quickly becoming the norm. Everyone enjoys a fun experience with lots of cool features and possibilities, but at the core of it all, users want to click play and watch their content – Kaltura allows our customers to be confident that their users can do just that, with our fast-loading, advanced player, all users enjoy the optimal viewing experience on any device.”
In 2019, ZEE5 rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 70 million+ gross downloads since launch on the Play Store and had 76.4 million global monthly active users globally as of June 2019.
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