ZEE5 partners with AI video enhancement startup Minute.ly

The association will help ZEE5 predict user engagement through artificial intelligence

by exchange4media Staff
Published - Aug 1, 2019 1:02 PM Updated: Aug 1, 2019 1:02 PM
zee5

Minute.ly, a l AI-driven video enhancement company announced a strategic partnership with OTT platform ZEE5, to personalize their front-end user experience.

With 76.4 mn monthly active users globally, ZEE5 offers Indian and international movies, TV shows, live broadcasts and original content to an international community of viewers. The video giant has integrated Minute.ly’s AI tool to enrich its platform’s video content, maximizing user engagement, improving overall video views and site traffic, and expanding ZEE5’s reach.

With Minute.ly’s AI tool, ZEE5 can predict user engagement using artificial intelligence which will ultimately affect their video revenue. The company’s patented video optimization algorithm automatically identifies peak moments from any video on site by analysing the visual content and its performance. It also provides invaluable insights regarding user interests – empowering publishers to know exactly what viewers want to see and what content they connect with most.

By replacing static thumbnails with automated dynamic video preview thumbnails (APVs) using one of Minute.ly’s AI tools, ZEE5 has increased its overall click-through-rate (CTR) by 37 per cent and extended its reach as users browse for more content on the premium publisher's site.

Speaking about the association, Rajneel Kumar, Business Head Expansion Projects & Head of Products, ZEE5 India, said, “India is a unique market in terms of the audience demography and the preferences that run through the length and breadth of the country. At ZEE5, our core focus is to get the best of technology, data and content to culminate into an enriching personal viewing experience for a consumer. With Minute.ly’s AI tool, we will only better our understanding of a consumer’s video consumption pattern and serve them with the best of content anytime, anywhere.”

Tushar Vohra, Head Technology, ZEE5 India, added, “Technology is at the cusp of an OTT revolution, and by partnering with Minute.ly, it shows our commitment towards making ZEE5 the leader in the space. With cutting edge technology, ZEE5’s massive reach and robust pipeline of content, we are on the right track to establish ZEE5 as the country’s default entertainment destination on the go.”

“We are honored to partner with one of the largest entertainment players in the industry,” said Amit Golan, CEO and Co-founder of Minute.ly. “With the explosion of OTT, it’s become crucial to best utilize video content to reach, engage and entertain the right audiences effectively. We’re proud to have been chosen by ZEE5 to strengthen their content performance, enhance the retention rate of the average viewer on site and make their pages explode with life with our engaging solutions.”

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