ZEE5 joins hands with HockeyCurve Technology Labs for AI-based creatives

The tie-up will help ZEE5 develop genres, shows, and episode-based ads in real time

by exchange4media Staff
Published - Sep 23, 2019 5:26 PM Updated: Sep 23, 2019 5:26 PM
zee5

ZEE5 has teamed up with HockeyCurve Technology Labs to offer dynamic creative optimization (DCO) and ad serving for their programmatic campaigns.

HockeyCurve will help ZEE5 in faster creative development and customising user experiences through Artificial Intelligence-based creatives.

The DCO solution from HockeyCurve Technology Labs integrates easily with ZEE5 to develop genres, shows, and episode-based ads in real time, thus increasing relevance for viewers. Through this solution, ZEE5 will be able to set performance expectations from the creative and look at strategic ways of monetisation of their medium. Moreover, it will also empower them with insights drawn from real-time data across key business performance indicators like new user acquisition, retention and subscription among others.

A ZEE5 India spokesperson said, “We are excited to partner with HockeyCurve in making the customer’s experience hyper-personalised and intuitive, while they continue to consume the best of content on ZEE5. As India’s fastest growing ConTech brand, we will continue to invest in technology which helps elevate consumers’ content viewing experience on our platform. With 100,000+ hours of content across 12 languages, we want to democratise content viewing for all which can be accessed on ZEE5 anytime, anywhere.”

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