Will the stars align for Airtel Digital TV's new SVOD astrology channel, Astrovaani?

Airtel Digital TV has partnered with Dominiche to add Astrovaani to its offerings

e4m by exchange4media Staff
Updated: May 30, 2017 7:40 AM
Will the stars align for Airtel Digital TV's new SVOD astrology channel, Astrovaani?

Airtel Digital TV, the DTH arm of Bharti Airtel, and Dominiche, an MCN catering to the DTH and OTT ecosystem launched Astrovaani, a subscription-based video on demand (SVOD) astrology channel. Through this, Indian viewers will have access to on-demand, round the clock, cable content focused on astrology for the first time.

Currently, the service is available to Airtel DTH users at an introductory price of Re 1 for the first fortnight, after which subscribers can access the channel for a nominal Rs 39 per month.

Astrovaani showcases a variety of astrology techniques and practices including tarot, Vastu, Feng Shui, palmistry, numerology, healing, face reading, aura reading and Runes. Also, the programming will cover astrological accessories such as gems and precious stones, rudraksh, yantra and lalkitaab, among other things. Predictions on Astrovaani will be made by prominent names in the field including MunishaKhatwani, BejanDaruwala,Neel Choksi and Bhavesh Dave, among others.

Sriram Sundresan, Chief Marketing Officer, Airtel Digital TV, said, “We are pleased to announce the launch of Astrovaani. Indians have shown an appetite for content related to astrology and this service will offer them easy access to the latest in the genre and will go a long way in answering their questions on the subject.”

Utpal Vaishnav, Managing Director, Dominiche, said, “As part of our endeavour to constantly make unique and compelling content available to the DTH ecosystem, we have curated and produced the Astrovaani channel. The genre has the capability to drive a lot of viewership in India. The Astro genre also fills a significant void. Astrovaani features the best Indian astro experts. Dominiche has covered this genre most comprehensively by exclusively signing up over 350 top experts and creating over 500 hours of programme content.”

Earlier, Airtel Digital TV launched ‘Internet TV,’ its latest smart set top box, powered by Android TV, which comes preloaded with Netflix, YouTube, Google Play Music, Google Play Games, Airtel Movies and more.

Bharti Airtel lately has been pretty active in the digital space with its announcement of tie-up with Amazon for its recently launched Fire TV Stick with Voice Remote last month. Through this partnership, customers purchasing Amazon Fire TV will avail 100 GB high-speed data free via Airtel Broadband/Airtel 4G Home Wi-Fi.

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