WhatsApp to reward $500 Facebook ad credit each to 500 chosen startups in India
The ad credits can be used by startups to create ads that invite customers to click to open a chat on WhatsApp to develop connection and increase sales, a news media report stated
WhatsApp partners with Startup India, and is investing $250,000 into the Indian startup ecosystem. According to the partnership, the instant messaging firm will provide 500 startups in India with $500 each of Facebook ad credits.
Since Indian entrepreneurs are at the forefront of bringing impactful socio-economic change, the instant messaging platform extends support to the Startup movement in India. The Facebook ad credits can be used by startups to create ads, and invite customers to click to open a chat on WhatsApp, such as to deepen connections and increase sales using the platform, according to news media reports.
This move follows after the Startup India-WhatsApp Grand Challenge which led entrepreneurs to develop India-specific solutions having a socio-economic impact. The instant messaging platform awarded five Grand Challenge winners with a grant worth $50,000 each, according to a news report.
The company said, out of five million businesses around the world, a million in India are actively using the WhatsApp Business app to connect with their customers, a news report stated.
To qualify for the Facebook ad credits, the startup must be recognized by the Department for Promotion of Industry and Internal Trade under the Ministry of Commerce. It should be at an early stage or at a scalable stage to secure the investment.
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