While for marketers WhatsApp handles could now become recognisable as website URLs or Instagram accounts, the feature has also reopened the debate around impersonation and phishing concerns

Shantanu David Jul 7, 2026 9:21 AM

Meta said that the free tier conversations are now unlimited instead of capped at 1,000

e4m Desk Nov 20, 2024 11:51 AM

Mark Zuckerberg has been focusing a lot on Whatsapp Business API of late to drive Meta’s growth

Kanchan Srivastava Oct 7, 2022 9:28 AM

Entrepreneurs, NGOs, start-ups, and health organisations are invited to leverage the WhatsApp Business Platform to develop innovative solutions to tackle India’s most pressing healthcare issues

exchange4media Staff Dec 6, 2021 2:57 PM

Facebook has also said it will add a shopping button on WhatsApp that will be functional in India later

exchange4media Staff Oct 23, 2020 11:03 AM

The move is in line with the company’s plan to focus on direct to consumer channels to explore newer categories of consumers and to strengthen communication with existing customers

exchange4media Staff Jun 24, 2020 1:45 PM

The new feature will be rolled out on Android as well as iOS platforms

exchange4media Staff May 20, 2020 12:51 PM