WatConsult's digital campaign for SBI highlights its achievements
Throwback video showcases SBI Life’s phenomenal success in the past year by employing bar waves graphics that are superimposed with visuals as opposed to flat colours
The year 2017 was one filled with achievements, improvements and advancements for SBI Life Insurance, one of the oldest and most dependable insurance providers.
To commemorate SBI Life’s numerous achievements last year, WATConsult, the digital and social media agency, created an innovative throwback video. It showcases SBI Life’s phenomenal success in the past year by employing bar waves graphics that are superimposed with visuals as opposed to flat colours. The visuals take the form of audio waves, which unfold as upbeat, vibrant music plays. The high notes of the music produce an inspirational quality. The video brings SBI Life’s achievements to the centre stage, celebrating milestones like getting listed on Stock Exchange, crossing ₹1,00,000 crore AUM and several others.
The video reached over 2.1 million people on Facebook. Nearly, 2.7 million people viewed the video. It received more than 540 shares and generated 6,900 reactions.
Agency: WAT Consult Media
and Scripting: Arunesh Kripal and Yash Danak
Producer: Apurva Mehta
Board: Arunesh Kripal
Editor: Wayne Fernandes
Production: Arre Media
– Operations – Manika Juneja
Account Manager – Aakash Chatterjee
Manager – Kunal Luhar
Lead – Nimisha Solanki
Media Executive – Rashi Agrawal and Shruti Banda
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