WatConsult's digital campaign for SBI highlights its achievements

Throwback video showcases SBI Life’s phenomenal success in the past year by employing bar waves graphics that are superimposed with visuals as opposed to flat colours

e4m by exchange4media Staff
Updated: Jan 15, 2018 1:06 PM

The year 2017 was one filled with achievements, improvements and advancements for SBI Life Insurance, one of the oldest and most dependable insurance providers.

To commemorate SBI Life’s numerous achievements last year, WATConsult, the digital and social media agency, created an innovative throwback video. It showcases SBI Life’s phenomenal success in the past year by employing bar waves graphics that are superimposed with visuals as opposed to flat colours. The visuals take the form of audio waves, which unfold as upbeat, vibrant music plays. The high notes of the music produce an inspirational quality. The video brings SBI Life’s achievements to the centre stage, celebrating milestones like getting listed on Stock Exchange, crossing ₹1,00,000 crore AUM and several others.

The video reached over 2.1 million people on Facebook. Nearly, 2.7 million people viewed the video. It received more than 540 shares and generated 6,900 reactions.



Credits:

Agency: WAT Consult Media

Concept


and Scripting: Arunesh Kripal and Yash Danak

Director:


Arunesh Kripal

Producer:


Manu Bhadane

Executive


Producer: Apurva Mehta

Story


Board: Arunesh Kripal

Editor:


Madhukar Pawar

Assistant


Editor: Wayne Fernandes

Music


Production: Arre Media

Designer:


Sumit Bansode

CS Team:

AVP


– Operations – Manika Juneja

Sr.


Account Manager – Aakash Chatterjee

Account


Manager – Kunal Luhar

Account


Lead – Nimisha Solanki

Digital


Media Executive – Rashi Agrawal and Shruti Banda

 


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