Viu Partners with Phantom Films for its first movie in India

Adding to its repertoire of insights driven content, Viu is taking the plunge into Bollywood with the film 'High Jack'

e4m by exchange4media Staff
Updated: Mar 22, 2018 8:42 AM

The premium video-on-demand service Viu, by Vuclip and PCCW, is teaming up with Bollywood’s ace production house Phantom Films to produce their upcoming movie High Jack. Adding to its repertoire of insights driven original content, Viu is taking the plunge into Bollywood, which coincides with their brand philosophy to create compelling and engaging content for millennials.

Directed by Akarsh Khurana, the film is based on a comedy of errors where a group of first time hijackers get caught up into a web of hilarious situations. The plot takes interesting twists and turns and is interspersed with new age screwball comedy. The film features actors Sumeet Vyas of Pyaar ka Punchnama fame, Sonnalli Seygall, RJ Mantra, Kumud Mishra along with Nipun Dharmadhikari and Amey Wagh. It is slated to hit cinemas on April 20.

Vishal Maheshwari, Country Head - Viu, India said, “Being in the content creation business, Viu is focused on innovating and providing an enriched experience for its Viu-ers. With the evolution of OTT and consumers' tastes, quality content rules and that's why collaborating on a film like High Jack is apt for us. Like Viu, Phantom Films is known for exceptional audience experiences, and it gives us great pleasure to partner with them. This film is another step towards showcasing the best content on our platform.”
Says Madhu Mantena, Producer, Phantom Films, “Associating with Viu gives us great insight into the online content watching audience’s mindset, and thus we partnered with them on High Jack, which brings some of the best web content talent together for the first time. It’s been a great experience, and we are confident that the audience will love this madcap film.”

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